<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=141632166256212&amp;ev=PageView&amp;noscript=1">

A Tool to Measure Your Auto Dealership's Marketing Spend

January 23, 2023

According to CallRevu, 42 percent of inbound service calls are never answered. How many of these missed calls are revenue opportunities? How many are unhappy customers with issues that need to be resolved?

by Anthony Giagnacovo

As an auto dealership owner or manager, you know how difficult it can be to keep up with the ever-changing marketing landscape. It's important to ensure that your dealership is spending its marketing budget wisely, but how can you do that?

With CallVision, you have the ability to measure the effectiveness and efficiency of your marketing spend—all in one place. Let’s take a look at what this tool can do for you and your business.

Why Is Measuring Your Dealership’s Marketing Spend Important?

Measuring the financial details of your dealership's marketing activities is paramount for understanding the effectiveness of your customer growth efforts. Knowing exactly how much of your budget each activity consumes and what kind of returns they offer will tell a complex story that can be used to inform vital decision-making.

Metrics, such as your customer acquisition cost, the total cost per lead, and the number of leads acquired, should all be evaluated regularly so that you have accurate knowledge of what strategies are paying off and which could use improvement.

Ultimately, it is only through careful measurement of marketing spend that business owners like yourself can make intelligent decisions to build successful customer growth operations.

What Does CallVision Do?

CallVision provides a comprehensive range of reporting tools designed specifically for auto dealerships. You can track all of your campaigns from one dashboard, giving you real-time visibility into which marketing efforts are working and which ones are not. This makes it easy for you to make decisions about where to allocate resources for maximum return on investment.

CallVision also offers advanced analytics capabilities that enable users to analyze their data more deeply. For example, users can track trends over time by segmenting their data into different categories, such as geography, customer type, or campaign source. This allows users to gain insights into which tactics are most effective in each market or segment so that they can adjust their strategies accordingly.

How Can I Use CallVision?

CallVision is designed for use by automotive professionals who need real-time visibility into their marketing efforts. By tracking all campaigns in one place, users can easily identify areas where they may need additional resources or insight into what their customers want more of.

Additionally, CallVision’s detailed analytics give users the ability to drill down into specific segments or markets and uncover trends that may be overlooked otherwise. All of this combines to give users a comprehensive view of their campaigns so they can make better decisions about where they allocate resources to maximize ROI.

Conclusion

In today’s digital world, it’s more important than ever for auto dealerships to ensure they are getting the most out of their marketing budget. With CallVision’s powerful reporting tools and advanced analytics capabilities, dealerships have everything they need to measure the effectiveness and efficiency of their marketing spend effectively—all in one place!

Whether you’re looking for real-time visibility into your campaigns or detailed insights into specific segments or markets, CallVision has something for everyone! Try it out today!

DNI-eBook-
Enter your email to receive timely phone training, advice, and tips delivered straight to your inbox

THE ULTIMATE GUIDE TO SELLING MORE CARS

Download this guide to learn helpful, actionable tips to start selling more calls with an awesome call strategy. Remember, if everyone at your dealership isn’t trained on answering questions and directing calls to the right people, you’re missing opportunities and losing revenue!

CTA Ebook1