Before becoming CallRevu’s Managing Partner, Chip King spent 30 years in auto retailing. While managing an auto dealership, Chip sent out 20,000 mail pieces to drum up some business. To Chip’s delight, his well-executed direct mail campaign made his dealership’s phone ring. But then, to his dismay, the increase in phone traffic did not convert into car sales.
Concerned with the failed return on his marketing investment, Chip contacted his ad agency and to get some answers.
“Was the message bogus?”
“Are the people calling not in our primary market area?”
“Did the list not consist of qualified buyers?”
Feeling confident in their advertising services, the agency responded by offering to pay for one more batch of 20,000 mailers if one of these issues turned out to be true. And to determine the true results of the mailers, the agency listened to this batch’s phone calls. When Chip read the call transcriptions from the calls generated, the results were difficult to swallow. The reason the mailers did not work was because his staff sucked on the phone.
So Chip paid for the mailers and set out on a course to use phone call data to improve his staff’s Phone Handling Process & Skills. Addicted to that data, and what it meant to his dealership’s bottom line, Chip determined that it needed to be delivered in real-time if it was going to foster any real changes. Rapidly, he turned the success he experienced from analyzing automotive phone call data for his dealership into the phone call monitoring company CallRevu.
CallRevu's Team Has Auto Experience to Service Auto Dealerships
The Account Management team at CallRevu consists of industry veterans with previous automotive roles of BDC Director and General Manager at minimum. CallRevu’s in-house transcription team is well versed in the needs of auto dealerships and trained to recognize missed sales and service opportunities for auto dealerships. Meet the CallRevu Account Management Team.