Why Technology Is the New Driver of Dealership ROI
Any dealership will benefit from employing the right technology, truly. From smart phone systems, AI-powered insights, and call coaching rooted in data analytics compounded into a cohesive strategy, sales and service satisfaction rates will skyrocket, and profits will grow right alongside them. In other words, the right communication technology has the power to enhance ROI exponentially.
AI Adoption Trends That Are Reshaping Automotive Retail
Among these technologies, dealership AI solutions are particularly powerful, a blog by Cox Auto Inc. explains. “Cox Automotive’s AI Readiness in Auto Retail Study uncovered a spectrum of perceptions, where most dealers, 81%, believe AI is here to stay, and 63% recognize that investing in AI now is critical for long-term business success.” In other words, dealerships are getting on board with this modern technological strategy, and it won’t serve you to be left behind.
More specifically, CDK Global elaborates, dealerships are using AI in customer-facing roles to help mitigate human workforce overload and allow for service and sales staff to focus their efforts in more targeted, effective ways. “Dealers are turning to AI to help with answering phones and scheduling appointments. This allows Advisors and the BDC to focus on higher-value tasks such as building relationships with customers in the dealership, returning calls and managing repairs.”
The People Factor: Coaching and Leadership That AI Supports
Indeed, an article on Automotivaters agrees, technologies are only as strong as the people they empower. “The automobile industry is no longer about horsepower and hot looks—it’s about people. As a general manager, dealership owner, or sales manager, your leadership, coaching, and empowerment of employees have a direct impact on customer satisfaction, sales performance, and the overall success of your dealership.”
In other words, as CallRevu has previously explained, call data analytics can impact and compound sales growth when harnessed properly. Call data analytics, drawn from large-scale AI call analysis, helps dealerships boost retention, customer experience, marketing ROI, and overall efficiency. It also supports stronger training programs by turning call performance insights into more effective coaching tools.
AI-Powered Training That Boosts Sales Performance and Productivity
Automotivators agrees, emphasizing that AI-supported sales staff training helps retain great talent and build autonomous skills at the same time. “AI coaching solutions provide your employees with real-time, role-relevant guidance, helping them think on their feet, act with confidence, and deliver world-class service.” How, exactly? “AI technology gives you real-time feedback in terms of completion, proficiency, and customer satisfaction. For instance, if your salespeople consistently flub closing SUV sales, AI sees this as a trend, so you can send specific micro-training.” Micro-training to help each individual flourish at your dealership is a pretty great plan.
And talk about compounding sales: Automotivators notes that the ROI markedly increases when the team is trained with such AI-powered insights. “McKinsey research reported that companies leveraging AI-driven coaching saw a sales productivity boost of 20% in six months.”
Smart Phone Systems That Elevate Customer Experience and Retention
Even further, AI-powered phone system ROI is particularly effective when it comes to customer satisfaction as it pertains to inbound communications, CDK continues. “With AI tools, a dealership is essentially available around the clock, so customers can call without being kept on hold,” and this “all-day availability ensures your advertising dollars are well spent,” helping keep in-market shoppers from slipping away while driving stronger retention and revenue.
All in all, auto sales intelligence-based systems support customer satisfaction, inbound sales success, and employee satisfaction and productivity, all of which work together for maximum ROI in a 360-degree way.
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