Why Top Dealerships Are Winning With Digital Voice Assistants
An article in Fullpath explains these ideas are truly catching on. “Over 90% of dealers recognize AI as crucial for their future success,” the report notes, with nearly all respondents rating it as “important” or “very important.” It continues, “81% of survey respondents have either implemented AI or plan to deploy it by 2025,” underscoring the industry’s confidence in AI’s potential to improve operations and customer experience.
An article on Kenect emphasizes this point. “Embracing AI for dealerships isn’t just about staying current; it’s becoming a matter of survival…Dealerships that fail to integrate AI-driven strategies risk falling behind, losing margins, and missing out on revenue opportunities.”
Further, Fullpath continues, “AI is not only worth the cost and the effort, a mindblowing 100% of survey respondents who have already implemented AI at their dealerships shared that they have seen an increase in profits that can be directly attributed to the technology. In the last 12 months, 37% have seen a 10-30% increase in profits, and 18% have seen an over 30% increase.”
AI’s Role in Personalizing Customer Experience
Here’s why: As Automotive Mastermind explains, AI empowers dealerships to enhance the personalization and customization of any given customer’s experience and engagement. “AI is already empowering forward-thinking dealers to deliver hyper-personalized recommendations and streamline purchasing processes,” explains Automotive Mastermind. The publication adds that this technology “is reshaping the landscape and propelling the industry toward an even more personalized future.”
This is done by AI-powered data analysis which operates at speeds far faster than any human capability. “AI tools can analyze vast amounts of data from a dealer’s CRM and DMS to automatically recommend products and services relevant to each customer.” As a result, the study notes, “AI enhances the likelihood of closing a sale and retaining loyalty customers.”
How Digital Voice Assistants Help Dealerships Scale
One further example of how AI can enhance customer satisfaction is via digital showrooms, as Kenect continues. The article explains that digital showrooms now provide dealers with valuable behavioral data, helping them understand which models or features attract the most attention. This insight allows dealers to tailor marketing and sales strategies to individual preferences, resulting in more targeted interactions, higher conversions, and improved customer satisfaction.
And beyond the immediate customer satisfaction, of course, comes the referrals and word-of-mouth marketing that’s irreplaceable—all because of employing smart technologies.
Streamlining Operations With AI-Powered Efficiency
There are many other applications of AI-powered technology beyond the sales and customer-facing facets, too, Automotive Mastermind continues. Operationally, such tech has the power to up efficiency, saving time, money, and manpower. “AI has already proven to be a game-changer for streamlining dealer operations in a challenging market. Time intensive and repetitive tasks like inventory management and demand forecasting are significantly easier – and more effective – when automated.”
Predictive Maintenance and the Human Touch: The Future of Dealership Success
When it comes to the service side of the dealership landscape, Kenect explains, AI plays an important role in so-called “predicted maintenance,” which can help encourage ongoing customer satisfaction with a given dealership. Kenect adds that AI-powered algorithms can analyze vehicle data, service history, and even traffic conditions to predict when maintenance will be needed. This proactive approach helps dealerships maintain steady service volume, improve customer satisfaction, and increase profitability.
But, of course, as we’ve said before, it’s important to roll out this technology hand-in-hand with a well-trained dealership team—the best results come from the amalgamation of human touch with technological insights, CBTNews emphasizes. “Modern car dealerships need to balance digital tool usage with personal touchpoints to create memorable customer experiences.” These personal touchpoints are identified with technology but can be created by hand, making for a winning one-two punch towards success.
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