Smart training beat out higher lead volume. In just 90 days, Bob Ruth Ford used CallRevu’s AI-powered TestTrack to sharpen call handling, increase appointments, and reduce broken promises without changing their marketing strategy.
Key results:
+14% increase in appointments set
+5% lift in appointment opportunity set rate
-20% decrease in broken promises
”It’s been great for our team just being able to practice without real customers. I also love how easy TestTrack is to use. Tech can be confusing, but this is super straightforward.
Aryelle FranklinBDC Director at Bob Ruth Ford
Bob Ruth Ford is a Pennsylvania-based automotive dealership committed to delivering a transparent, customer-first experience. By removing common dealership pain points such as price haggling and long wait times, they focus on creating an honest, efficient buying process that keeps customers coming back.
North America
Mid-sized dealership
Automotive Retail
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