{"id":8708,"date":"2024-05-31T12:25:37","date_gmt":"2024-05-31T16:25:37","guid":{"rendered":"https:\/\/www.callrevu.com\/?p=8708"},"modified":"2026-10-16T14:12:14","modified_gmt":"2026-10-16T18:12:14","slug":"blending-omnichannel-and-in-person-retail-for-an-improved-customer-experience","status":"publish","type":"post","link":"https:\/\/www.callrevu.com\/nl\/2024\/05\/31\/blending-omnichannel-and-in-person-retail-for-an-improved-customer-experience\/","title":{"rendered":"Omnichannel en Fysieke Detailhandel Combineren voor een Verbeterde Klantbeleving"},"content":{"rendered":"<div id=\"fws_6ae287236f6fb\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><!--more--><\/p>\n<div><strong>door CallRevu<\/strong><\/div>\n<p>&nbsp;<\/p>\n<h3 style=\"font-size: 26px;\"><strong>Effectieve Omnichannel Tactieken Implementeren<\/strong><\/h3>\n<p><span data-contrast=\"auto\">Retail, inclusief categorie\u00ebn vari\u00ebrend van auto's tot kleding en daarbuiten, is niet langer een eendimensionale ervaring. Met de opkomst van online commerce, sociale media, mobiele apps en meer technologische systemen is omnichannel retail \u2013 de facilitering van verkoop en contactpunten in de detailhandel via meerdere platforms \u2013 het heden en de toekomst van de branche.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Omnichannel retail is een brede term die dagelijkse consumentgerichte momenten omvat zonder de verwachting van een verkoop, die elk de loyaliteit van een klant aan een bepaald merk ondersteunen, waardoor de verkoop op de lange termijn wordt aangemoedigd en verhoogd. Als een consument die nieuwsgierig is naar een specifiek automodel bijvoorbeeld de social media-pagina van een dealer bezoekt en een blogpost leest die aanspreekt, zal hij of zij later eerder terugkeren naar de website van die dealer om andere blogposts te bekijken en, hoogstwaarschijnlijk, de beschikbare voertuigvoorraad te bekijken. De consistentie van de boodschap, toon en kwaliteit over deze kanalen heen moet voldoen aan dezelfde verwachting als die van de persoonlijke winkelervaring om de klant het meest effectief te betrekken.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 style=\"font-size: 26px;\"><strong>Data-gedreven inzichten ter verbetering van de klantervaring<\/strong><\/h3>\n<p><span data-contrast=\"auto\">Het combineren van fysieke en digitale winkelervaringen is belangrijker dan ooit \u2013 samen cre\u00ebren ze de algehele klantervaring en is een gestroomlijnde en consistente interface daarbij essentieel. Zo <\/span><a href=\"https:\/\/www.salesforce.com\/uk\/learning-centre\/ecommerce\/omni-channel-retail\/\"><span data-contrast=\"none\">Salesforce<\/span><\/a><span data-contrast=\"auto\"> Zoals het rapport stelt, is een \u201cge\u00efntegreerde\u201d winkelervaring het belangrijkste aspect dat bij consumenten het meest weerklank zal vinden nu omnichannel-retail in opkomst is. Het rapport stelt zelfs dat 75% van de consumenten \u201ceen consistente ervaring verwachten, waar ze ook contact hebben\u201d, en <\/span><span data-contrast=\"auto\">68% verwachten eveneens dat een merk blijk geeft van begrip voor hun behoeften en via al deze kanalen een op hen afgestemd, gepersonaliseerd product aanbiedt<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Sterker nog, <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-survival-guide-to-omnichannel-and-the-path-to-value\"><span data-contrast=\"none\">McKinsey<\/span><\/a><span data-contrast=\"auto\"> Omnichannel retail brengt unieke uitdagingen met zich mee, zeker, maar het biedt ook een kans op enorm verhoogde waarde in de retailverkoop. Maar voordat een merk resultaten kan zien, moet het eerst een stevig begrip hebben van welke kanalen het kan benutten voor maximaal succes. Het \u201cecosysteem\u201d voor de omnichannel retailstrategie van elk merk bestaat uit de commerce-ervaring en personalisatie, die samen de algehele omnichannel-impact op de consumentenpopulatie cre\u00ebren. Met andere woorden, een retailbedrijf moet een succesvolle persoonlijke en online winkelervaring hebben in combinatie met gepersonaliseerde touchpoints om \u201crijke cross-channel platforms te cre\u00ebren die ge\u00efntegreerd zijn met de behoeften en levensstijlen van de consument.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">De kern hiervan verschilt niet veel van waar de verkoop al decennia op gebaseerd is: <strong>een goed begrip van de klant is waar het allemaal begint<\/strong>. Daartoe is het belangrijk om te onthouden, zo vervolgt McKinsey, de klant centraal te stellen - want de effectiviteit hangt ervan af in hoeverre een klant het gevoel heeft dat het hen van dienst is. En om de consument het best te begrijpen, ligt de nadruk op analyses en inzichten, met name op oproepgegevens. <\/span><a href=\"https:\/\/www.callrevu.com\/nl\/2024\/03\/09\/enhancing-sales-performance-with-ai\/\"><span data-contrast=\"none\">analyse<\/span><\/a><span data-contrast=\"auto\"> en de kracht die dergelijke informatie bezit, is belangrijker dan ooit.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Om dit concept optimaal te benutten, overweeg de investeringen waarin uw bedrijf investeert\u2014is het technologie in deze retailkanalen die uw bedrijf echt aanstuurt?\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<div class=\"wp-block-buttons\"><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Het is alsof er een coach naar je toe komt en zegt: \u201cVandaag had je een paar geweldige acties, maar ook verschillende misrekeningen en fouten.\u201d Vervolgens worden specifieke verbeterpunten onthuld waar je aan kunt werken voor de volgende wedstrijd \u2013 wat in een dealerschap morgen is. De informatie die CI biedt, is direct en ondubbelzinnig.<\/p>","protected":false},"author":9,"featured_media":8489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[150,151],"tags":[],"class_list":["post-8708","post","type-post","status-publish","format-standard","has-post-thumbnail","category-revenue-growth","category-sales-performance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blending Omnichannel and In-Person Retail for an Improved Customer Experience<\/title>\n<meta name=\"description\" content=\"Retail strategies boosting customer loyalty and sales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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