{"id":6134,"date":"2022-09-07T19:26:00","date_gmt":"2022-09-07T19:26:00","guid":{"rendered":"https:\/\/www.callrevu.com\/2022\/09\/07\/leveraging-ai-to-humnaize-customer-experience\/"},"modified":"2024-06-25T01:20:34","modified_gmt":"2024-06-25T05:20:34","slug":"leveraging-ai-to-humnaize-customer-experience","status":"publish","type":"post","link":"https:\/\/www.callrevu.com\/nl\/2022\/09\/07\/leveraging-ai-to-humnaize-customer-experience\/","title":{"rendered":"Het benutten van AI-technologie om de klantervaring menselijker te maken"},"content":{"rendered":"

Wanneer u uw klanten goed communiceert (en verzorgt) in verkoop en service door middel van eigenaarschap, is het gemakkelijker om hen opnieuw te betrekken om nieuwe producten te introduceren en hun gebruikte inventaris te verkrijgen. Waarom? Omdat u een relatie opbouwt en u bovenaan hun lijstje staat wanneer ze besluiten opnieuw te investeren in hun volgende voertuig.<\/span><\/h2>\n

<\/p>\n

\n door Anthony Giagnacovo<\/strong>\n<\/div>\n
\n<\/div>\n

We weten allemaal dat merken bestaan in de ervaringen die ze mogelijk maken. En het huidige communicatielandschap is zo veranderd dat consumenten naadloze interacties verwachten bij elk contactpunt met bedrijven. Hoewel er veel manieren zijn waarop ze kunnen interageren, blijven telefoongesprekken de voorkeursmethode van communicatie.<\/span><\/p>\n

Het is dus logisch dat autodealers onder enorme druk staan om uitzonderlijke, menselijke klantreizen (CX) te leveren gedurende het gehele klanttraject.<\/span><\/p>\n

\n

Uitdagingen waar autodealers mee te maken krijgen<\/span><\/strong><\/p>\n

De afgelopen jaren hebben steeds meer dealers geprobeerd hoe ze omgaan met en communiceren met consumenten fundamenteel te hervormen. Maar velen merken dat ze nog steeds tekortschieten. Trage reactie- en verbindingssnelheden, dekking tijdens piekuren, klantenserviceproblemen en een gebrek aan zichtbaarheid en verantwoordelijkheid \u2013 de lijst gaat maar door, en dat zijn allemaal cruciale kwesties bij het behouden van ge\u00efnteresseerde prospects en klanten. Wat ertoe doet, is dat dealers er meteen opvolging aan geven.<\/span><\/p>\n

En omdat consumenten nog steeds langzaam zijn in het doorlopen van het gehele koopproces van een auto online \u2013 en dit meestal overschakelt naar telefoontjes en e-mail \u2013 wordt er geen significante verschuiving weg van telefoontjes verwacht. Dus, voor de dealers met gespreksbeheersystemen die ze hebben ge\u00efmplementeerd, maar toch niet in staat zijn om hun bedrijfsprocessen aan te passen om de betrokkenheid te maximaliseren, kost dit uiteindelijk geld. <\/span><\/p>\n

<\/span><\/p>\n

AI ontketenen in callmonitoringsoftware is een gamechanger<\/span><\/strong><\/p>\n

De beste managers ter wereld hebben maar \u00e9\u00e9n set ogen en oren. Dit betekent dat ze niet overal tegelijk kunnen zijn en niet altijd alles kunnen zien of horen. Hoe kunnen managers er dan voor zorgen dat hun medewerkers consequent inspelen op klanten, zodat deze zich gewaardeerd voelen? Het feit is dat ze dit niet alleen kunnen. Kunstmatige Intelligentie (AI) is het vangnet voor deze uitdagingen.<\/span><\/p>\n

Concreet, door AI getriggerde meldingen aan managers met gespreksdetails wanneer een CSI-probleem wordt gedetecteerd. Laten we het dan nog een stap verder nemen. Wat als deze meldingen worden geactiveerd op basis van klanttevredenheid? Het proactief identificeren en reageren op frustratie of ongelukkigheid kan de dynamiek tussen de dealer en de klant drastisch veranderen. Managers helpen om een ge\u00efnformeerde reactie te geven op het moment dat het gebeurt, helpt om zakelijke kansen te behouden, wat leidt tot effici\u00ebntie, omzet en loyaliteit.<\/span><\/p>\n

AI kan niet alleen de klantwaarde over de gehele levenscyclus verbeteren, maar verhoogt ook de waarde van uw medewerkers. De meeste toonaangevende callmanagement systemen integreren oproepactiviteiten in CRM-systemen voor de automotive. Hierdoor kunnen managers de volledige geschiedenis van telefoongesprekken volgen en bekijken, net zoals u dat zou doen met elk ander contactpunt dat binnenkomt in het CRM. Het probleem is dat de meeste managers niet de capaciteit of middelen hebben om gesprekken continu te monitoren. AI-waarschuwingen leveren relevante informatie die anders nooit bekend zou zijn, waardoor de reactiesnelheid, snelheid en effici\u00ebntie worden verbeterd en betere beslissingen worden genomen.<\/span><\/p>\n

Beste praktijk calls rapportering spreekt niet de CRM. Dit rapport wordt doorgaans aangetroffen in het call management reporting dashboard en biedt inzichten voor het beheren en monitoren van uw dag, en zorgt voor dekking tijdens pieken en dalen. Dit stelt in essentie verwachtingen op uit patronen die door het callvolume zijn ontwikkeld, waardoor de dealeroperaties proactief vooruit kunnen plannen en de ondersteuning naar behoefte kunnen aanpassen (omhoog of omlaag).<\/span><\/p>\n

<\/span><\/p>\n

Conclusie<\/span><\/strong><\/p>\n

Wanneer u uw klanten goed communiceert (en verzorgt) in verkoop en service door middel van eigenaarschap, is het gemakkelijker om hen opnieuw te betrekken om nieuwe producten te introduceren en hun gebruikte inventaris te verkrijgen. Waarom? Omdat u een relatie opbouwt en u bovenaan hun lijstje staat wanneer ze besluiten opnieuw te investeren in hun volgende voertuig.<\/span><\/p>\n

Humaan uw communicatiestrategie met AI om betere bedrijfsresultaten te behalen. Neem vandaag nog contact met ons op voor meer informatie.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Wanneer u uw klanten goed communiceert (en verzorgt) in verkoop en service door middel van eigenaarschap, is het gemakkelijker om hen opnieuw te betrekken om nieuwe producten te introduceren en hun gebruikte inventaris te verkrijgen. Waarom? Omdat u een relatie opbouwt en u bovenaan hun lijstje staat wanneer ze besluiten opnieuw te investeren in hun volgende voertuig.<\/p>","protected":false},"author":9,"featured_media":3888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[74],"tags":[],"class_list":["post-6134","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai"],"yoast_head":"\nLeveraging AI Technology to Humanize the Customer Experience<\/title>\n<meta name=\"description\" content=\"Even though there are lots of ways for them to engage, phone calls are still the preferred communication method.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.callrevu.com\/nl\/2022\/09\/07\/leveraging-ai-to-humnaize-customer-experience\/\" \/>\n<meta property=\"og:locale\" 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