{"id":13947,"date":"2026-03-19T09:09:51","date_gmt":"2026-03-19T13:09:51","guid":{"rendered":"https:\/\/www.callrevu.com\/?p=13947"},"modified":"2026-03-19T09:09:51","modified_gmt":"2026-03-19T13:09:51","slug":"callrevu-launches-its-partner-code-of-ethics-taking-the-lead-across-automotive-to-address-industry-gaps-in-ai-accountability-and-data-stewardship","status":"publish","type":"post","link":"https:\/\/www.callrevu.com\/nl\/2026\/03\/19\/callrevu-launches-its-partner-code-of-ethics-taking-the-lead-across-automotive-to-address-industry-gaps-in-ai-accountability-and-data-stewardship\/","title":{"rendered":"CallRevu lanceert zijn Partner Code of Ethics, neemt het voortouw in de auto-industrie om lacunes in AI-verantwoordelijkheid en databeheer aan te pakken"},"content":{"rendered":"<div id=\"fws_6ae94748151d9\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone flex_gap_desktop_10px\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><em><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">Voortbouwend op zijn Center of Excellence Framework, vestigt CallRevu\u00a0<\/span><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">De <\/span><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">Benchmark voor hoe technologiepartners dealers, klanten en hun gegevens moeten beschermen<\/span>\u00a0<\/em><\/p>\n<p><strong>(NEW YORK, NY \u2014 19 maart 2026)<\/strong><span data-contrast=\"auto\">\u00a0\u2014\u00a0<\/span>CallRevu, de marktleider in communicatie-intelligentie voor de automotive sector, kondigt vandaag de lancering aan van zijn Partner Code of Ethics. Dit is een formeel raamwerk dat de normen vastlegt waaraan elke CallRevu-partner zich moet houden op het gebied van kunstmatige intelligentie, gegevensbeheer en klantbescherming. De Code is een natuurlijke en noodzakelijke evolutie van CallRevu's Center of Excellence (COE) aanpak voor het bouwen en onderhouden van zijn partner-ecosysteem, en versterkt direct het onlangs gelanceerde AI Responsibility-initiatief van het bedrijf.\u00a0<a href=\"https:\/\/www.callrevu.com\/nl\/ai-responsibility\/\">callrevu.com\/ai-verantwoordelijkheid<\/a>.<\/p>\n<p>CallRevu is altijd van mening geweest dat het beste technologie-ecosysteem niet het grootste is; het is het meest vertrouwde. Ethiek is geen functie, het is een fundament.<\/p>\n<p>Als technologie-agnostisch platform werkt CallRevu uitsluitend samen met de beste oplossingen in elke categorie die het bedient. Nu AI verweven is in vrijwel elke laag van dealershipoperaties, heeft het bedrijf duidelijk gemaakt dat ethische nauwgezetheid niet optioneel is voor partners die deel willen uitmaken van het CallRevu-ecosysteem; het is een vereiste.<\/p>\n<p>De Ethiekcode voor Partners stelt bindende verwachtingen vast binnen vier kernpijlers:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:&#091;8226&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>AI-transparantie:<\/strong>\u00a0Partners moeten duidelijk zijn over hoe AI wordt gebruikt binnen hun oplossingen, inclusief waar geautomatiseerde besluitvorming plaatsvindt, hoe modellen worden getraind en welk menselijk toezicht er is.<\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:&#091;8226&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong>Gegevensbeheer<\/strong>\u00a0Partners moeten aantoonbaar zorgvuldig omgaan met gegevens van dealers en consumenten, met inbegrip van informatie over hoe de gegevens worden verzameld, opgeslagen, gebruikt en gedeeld. Klantgegevens mogen nooit worden ingezet voor doeleinden die buiten de reikwijdte van de oorspronkelijke opdracht vallen.<\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:&#091;8226&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><strong>Klantbescherming<\/strong>\u00a0Partners worden gehouden aan dezelfde standaard van klantenzorg die CallRevu zelf hanteert, inclusief het verantwoord gebruik van persoonlijk identificeerbare informatie (PII) en naleving van de toepasselijke privacyregelgeving.<\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:&#091;8226&#093;,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><strong>Accountability as a Service:<\/strong>\u00a0In een tijdperk waarin aansprakelijkheid steeds vaker wordt gedeeld binnen de technologie-stack, wordt van de partners van CallRevu verwacht dat zij eigenaarschap nemen van hun rol in het data-ecosysteem, en deze niet afschuiven.<\/li>\n<\/ul>\n<p>\u201cWe denken aan aansprakelijkheid als een dienst,\u201d zei Ben Chodor, CEO van CallRevu. \u201cWanneer onze partners met dealergegevens, klantgesprekken of AI-gestuurde workflows werken, handelen ze binnen een vertrouwensrelatie die toebehoort aan de dealer en uiteindelijk aan de klant. De Partner Gedragscode maakt het ondubbelzinnig: als je met ons samenwerkt, bescherm je onze klanten met dezelfde zorg als wij. Dat is niet onderhandelbaar.\u201d<\/p>\n<h2>Gebouwd op de standaard van het Center of Excellence<\/h2>\n<p>Sinds de formele introductie van het Center of Excellence begin 2024 heeft CallRevu strenge criteria toegepast op elke partnerrelatie, waarbij niet alleen de productprestaties, maar ook de strategische afstemming, de kwaliteit van de integratie en de langetermijninzet voor de automobielretailruimte werden ge\u00ebvalueerd. De Partner Code of Ethics verdiept dat kader door een ethische dimensie toe te voegen aan het evaluatieproces van het COE.<\/p>\n<p>Partners die opereren binnen het CallRevu-ecosysteem, vari\u00ebrend van CRM- en DMS-platforms tot DVA-providers en AI-gestuurde communicatietools, moeten nu hun naleving van de Code bevestigen als voorwaarde voor partnerschap. Bestaande en potenti\u00eble partners zullen worden beoordeeld aan de hand van deze normen tijdens zowel de onboarding als de lopende partnerbeoordelingen.<\/p>\n<h2>Een directe uitbreiding van CallRevu's AI-verantwoordingsverplichting<\/h2>\n<p>De lancering van de Partner Code of Ethics volgt op de recente introductie van CallRevu's pagina over AI-verantwoordelijkheid, een publiek toegankelijke bron die de eigen toewijding van het bedrijf aan ethische AI-ontwikkeling, transparantie van modellen en gegevensintegriteit uiteenzet. De Partner Code breidt die toewijding naar buiten uit, en zorgt ervoor dat de waarden die CallRevu intern hanteert, worden weerspiegeld in het gehele technologie-ecosysteem.<\/p>\n<p>\u201cOnze pagina over AI-verantwoordelijkheid was een verklaring van onze eigen principes\u201d, voegde Chodor eraan toe. \u201cDe Partner Code of Ethics is hoe we iedereen in onze omgeving aan diezelfde principes houden. Technologisch neutraal zijn betekent dat we partnerschappen kunnen aangaan met de besten, en de besten van vandaag betekent de meest verantwoordelijken.\u201d<\/p>\n<h2>Wat dit voor dealers betekent<\/h2>\n<p>Voor de meer dan 6.000 dealervestigingen die CallRevu in het hele land bedient, vertaalt de Partner Code of Ethics zich in een sterker, meer verantwoordelijk netwerk van oplossingen die namens hen werken. Dealers kunnen er meer vertrouwen in hebben dat elke tool die actief is binnen het CallRevu-ecosysteem niet alleen is ge\u00ebvalueerd op prestaties, maar ook op hoe het omgaat met de gegevens, gesprekken en klantrelaties die de levensader van hun bedrijf vormen.<\/p>\n<p>De Partner Code of Ethics is onmiddellijk van kracht en is van toepassing op alle huidige en toekomstige CallRevu-partners.<\/p>\n<p>Voor meer informatie over de AI-verantwoordelijkheidsverplichtingen van CallRevu en de Partner Code of Ethics, ga naar\u00a0<a href=\"https:\/\/www.callrevu.com\/nl\/ai-responsibility\/\">callrevu.com\/ai-verantwoordelijkheid<\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2>Over CallRevu<\/h2>\n<p>CallRevu is het toonaangevende communicatie-intelligentieplatform dat is gebouwd voor de automotive retail en dealers in staat stelt om elke conversatie onder controle te krijgen, van de eerste oproep tot het eindresultaat. Onze integrale oplossing combineert een speciaal voor de automotive branche ontworpen gehost telefoonsysteem, gespreksmonitoring, prestatietraining en reputatiemanagement \u2013 aangedreven door AI-gestuurde analyses die elke klantinteractie omzetten in bruikbare inzichten. CallRevu, opgericht in 2008 in een dealership, is gemaakt door de branche, voor de branche om de omzet te verhogen, de prestaties te verbeteren en uitzonderlijke klantervaringen te leveren.<\/p>\n<p>Meer informatie op <a href=\"https:\/\/www.callrevu.com\/nl\/\">callrevu.com<\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong>Contactpersoon Media:<\/strong><span data-contrast=\"auto\">\u00a0<a href=\"mailto:corp.comms@callrevu.com\">corp.comms@callrevu.com<\/a><\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Het is alsof er een coach naar je toe komt en zegt: \u201cVandaag had je een paar geweldige acties, maar ook verschillende misrekeningen en fouten.\u201d Vervolgens worden specifieke verbeterpunten onthuld waar je aan kunt werken voor de volgende wedstrijd \u2013 wat in een dealerschap morgen is. De informatie die CI biedt, is direct en ondubbelzinnig.<\/p>","protected":false},"author":16,"featured_media":13951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[74,160,111],"tags":[],"class_list":["post-13947","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai","category-data-analytics","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CallRevu Launches its Partner Code of Ethics<\/title>\n<meta name=\"description\" content=\"CallRevu Establishes The Benchmark for How Technology Partners Must Protect Dealers, Customers, and Their Data\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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