{"id":8708,"date":"2024-05-31T12:25:37","date_gmt":"2024-05-31T16:25:37","guid":{"rendered":"https:\/\/www.callrevu.com\/?p=8708"},"modified":"2026-10-16T14:12:14","modified_gmt":"2026-10-16T18:12:14","slug":"blending-omnichannel-and-in-person-retail-for-an-improved-customer-experience","status":"publish","type":"post","link":"https:\/\/www.callrevu.com\/it\/2024\/05\/31\/blending-omnichannel-and-in-person-retail-for-an-improved-customer-experience\/","title":{"rendered":"Unire l'omnicanalit\u00e0 e la vendita al dettaglio in presenza per un'esperienza cliente migliorata"},"content":{"rendered":"<div id=\"fws_6ae28c8b01612\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><!--more--><\/p>\n<div><strong>da CallRevu<\/strong><\/div>\n<p>&nbsp;<\/p>\n<h3 style=\"font-size: 26px;\"><strong>Implementazione di Tattiche Omnicanale Efficaci<\/strong><\/h3>\n<p><span data-contrast=\"auto\">Il retail, comprendendo categorie che spaziano dall'automotive all'abbigliamento e oltre, non \u00e8 pi\u00f9 un'esperienza univoca. Con l'ascesa dell'e-commerce, dei social media, delle app mobili e di sistemi sempre pi\u00f9 tecnologici, l'omnicanalit\u00e0 \u2013 la facilitazione delle vendite al dettaglio e dei punti di contatto attraverso pi\u00f9 piattaforme \u2013 rappresenta il presente e il futuro del settore.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">L'omnicanalit\u00e0 nel commercio al dettaglio \u00e8 un termine ampio che include interazioni quotidiane con i consumatori prive di aspettative di vendita, ognuna delle quali supporta la fedelt\u00e0 del cliente a un dato marchio, incoraggiando e aumentando cos\u00ec le vendite a lungo termine. Ad esempio, se un consumatore curioso riguardo a un modello di veicolo specifico visita la pagina dei social media di una concessionaria e legge un post di un blog che lo colpisce, sar\u00e0 pi\u00f9 propenso a ritornare in seguito sul sito web di quella concessionaria per esplorare altri post del blog e, molto probabilmente, per analizzare l'inventario dei veicoli disponibili. La coerenza del messaggio, del tono e della qualit\u00e0 su questi canali deve corrispondere alla stessa aspettativa dell'esperienza di acquisto di persona per coinvolgere il cliente nel modo pi\u00f9 efficace.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 style=\"font-size: 26px;\"><strong>Approfondimenti basati sui dati per migliorare l'esperienza del cliente<\/strong><\/h3>\n<p><span data-contrast=\"auto\">La fusione di esperienze di vendita al dettaglio fisiche e digitali \u00e8 pi\u00f9 importante che mai: insieme, creano l'esperienza cliente complessiva e, come tale, un'interfaccia snella e coerente \u00e8 fondamentale. Come <\/span><a href=\"https:\/\/www.salesforce.com\/uk\/learning-centre\/ecommerce\/omni-channel-retail\/\"><span data-contrast=\"none\">Salesforce<\/span><\/a><span data-contrast=\"auto\"> Come afferma il rapporto, un\u2019esperienza di acquisto \u201cunificata\u201d \u00e8 l\u2019aspetto che riscuoter\u00e0 maggiore riscontro tra i consumatori con l\u2019affermarsi del commercio omnicanale. Infatti, secondo il rapporto, il 75% dei consumatori \u201csi aspetta un\u2019esperienza coerente ovunque interagisca\u201d e <\/span><span data-contrast=\"auto\">I clienti 68% si aspettano, allo stesso modo, che un marchio dimostri di comprendere le loro esigenze e offra un prodotto personalizzato e su misura per loro su tutti questi canali<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Infatti, <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-survival-guide-to-omnichannel-and-the-path-to-value\"><span data-contrast=\"none\">McKinsey<\/span><\/a><span data-contrast=\"auto\"> Certo, il commercio omnicanale presenta sfide uniche, ma offre anche l'opportunit\u00e0 di un valore enormemente aumentato nello spazio delle vendite al dettaglio. Ma prima che un marchio possa iniziare a vedere i risultati, deve innanzitutto comprendere a fondo quali canali pu\u00f2 sfruttare per ottenere il massimo successo. L\u201c\u201decosistema\u201c per la strategia di commercio omnicanale di ogni marchio \u00e8 composto dall'esperienza di commercio e dalla personalizzazione, che, combinati, creano l'impatto omnicanale complessivo sulla popolazione di consumatori. In altre parole, un'azienda di vendita al dettaglio deve avere un'esperienza di acquisto di successo di persona e online, abbinata a punti di contatto personalizzati per costruire \u201dricche piattaforme interfunzionali integrate con le esigenze e gli stili di vita dei consumatori\".<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La radice di questo non \u00e8 troppo diversa da quella su cui si sono basate le vendite per decenni: <strong>La comprensione del cliente \u00e8 da dove tutto ha inizio<\/strong>. A tal fine, \u00e8 importante ricordare, prosegue McKinsey, di mettere il cliente al primo posto, poich\u00e9 l'efficacia dipende dal fatto che il cliente ritenga che lo stia servendo. E per comprendere al meglio il consumatore, ponendo l'accento sull'analisi e sulle intuizioni, in particolare sui dati delle chiamate <\/span><a href=\"https:\/\/www.callrevu.com\/it\/2024\/03\/09\/enhancing-sales-performance-with-ai\/\"><span data-contrast=\"none\">analisi<\/span><\/a><span data-contrast=\"auto\"> e il potere che tali informazioni detengono, \u00e8 pi\u00f9 importante che mai.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Per sfruttare al meglio questo concetto, considera gli investimenti in cui la tua azienda sta investendo: si tratta di tecnologia attraverso questi canali di vendita al dettaglio che potenzia veramente la tua attivit\u00e0?\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<div class=\"wp-block-buttons\"><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00c8 come avere un allenatore che ti si avvicina e ti dice: \u201cOggi hai fatto alcune giocate eccezionali ma anche diversi errori e imprecisioni\u201d. Quindi rivela aree specifiche su cui lavorare prima della prossima partita, che in una concessionaria \u00e8 domani. Le informazioni fornite da CI sono dirette e inequivocabili.<\/p>","protected":false},"author":9,"featured_media":8489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[150,151],"tags":[],"class_list":["post-8708","post","type-post","status-publish","format-standard","has-post-thumbnail","category-revenue-growth","category-sales-performance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blending Omnichannel and In-Person Retail for an Improved Customer Experience<\/title>\n<meta name=\"description\" content=\"Retail strategies boosting customer loyalty and sales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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