{"id":6240,"date":"2019-08-06T14:05:00","date_gmt":"2019-08-06T14:05:00","guid":{"rendered":"https:\/\/www.callrevu.com\/2019\/08\/06\/3-tips-to-increase-organic-website-traffic\/"},"modified":"2024-06-24T17:47:53","modified_gmt":"2024-06-24T21:47:53","slug":"3-tips-to-increase-organic-website-traffic","status":"publish","type":"post","link":"https:\/\/www.callrevu.com\/it\/2019\/08\/06\/3-tips-to-increase-organic-website-traffic\/","title":{"rendered":"3 consigli per aumentare il traffico organico del sito web"},"content":{"rendered":"<h2 class=\"article-title\" style=\"font-size: 24px; line-height: 1.25; font-weight: normal;\"><span style=\"color: # 9627d9;\">L'SEO organico \u00e8 il chiaro vincitore del traffico web perch\u00e9 i visitatori cercano deliberatamente la tua concessionaria. Non commettere l'errore di impostare e dimenticare la tua strategia SEO. Metti in atto i processi e gli strumenti per rivedere la tua strategia, misurare i risultati e partecipare alla pianificazione per aumentare il tuo traffico web organico anno dopo anno.<\/span><\/h2>\n<p class=\"article-title\"><!--more--><\/p>\n<div><strong>di Steven Laureys<\/strong><\/div>\n<div> <\/div>\n<p>Ogni concessionaria vuole aumentare il traffico sul proprio sito web, \u00e8 per questo che spendono migliaia di dollari al mese in agenzie pubblicitarie per gestire campagne di email marketing, pubblicit\u00e0 pay-per-click e sui social media. Tipicamente, le agenzie includono l'ottimizzazione per i motori di ricerca nei pacchetti di servizi per catturare traffico organico dai motori di ricerca. Eppure, la ricerca organica spesso sembra il figliastro. Non ottiene l'attenzione che merita. Questo \u00e8 un errore.<\/p>\n<p>Il traffico organico dovrebbe e pu\u00f2 essere la fonte di traffico dominante per il tuo sito web. Questo traffico \u00e8 pi\u00f9 pertinente e i lead sono di alta qualit\u00e0. Pensaci: il traffico che proviene da motori di ricerca come Google, Yahoo e Bing, porta visitatori che cercano specificamente ci\u00f2 che offri. Essenzialmente, utilizzano questi motori di ricerca come una rubrica per trovare la tua attivit\u00e0 (sia per la posizione, i veicoli in magazzino, le offerte speciali sui servizi, ecc.).<\/p>\n<p>Nella mia esperienza, i concessionari sanno che la SEO \u00e8 importante, ma a volte dimenticano il perch\u00e9 o perdono di vista il suo impatto. Quindi, procedono a stanziare fondi di marketing per ottimizzare i loro siti web. Il problema \u00e8 che troppo poche agenzie e concessionari monitorano e misurano efficacemente ci\u00f2 che ottengono per quella spesa pubblicitaria. Se non puoi misurarlo, come fai a sapere se funziona?<\/p>\n<p>Assicurati di ottenere il massimo dal tuo investimento in SEO con le seguenti tre strategie.<\/p>\n<h3 style=\"font-size: 18px;\"><strong>Sappi cosa stai comprando<\/strong><\/h3>\n<p>Raggiungere costantemente i primi posti nei motori di ricerca richiede un flusso costante di contenuti freschi. Questo pu\u00f2 includere post di blog, parole chiave pertinenti o modifiche alle pagine web esistenti. Molte agenzie offrono pacchetti per ottimizzare le tue prime cinque pagine, ad esempio. Prima di stipulare un contratto, cerca di capire quali tipi di modifiche l'agenzia implementer\u00e0.<\/p>\n<p>Ci saranno modifiche minori alle pagine dei veicoli? Aggiunta di pagine? Pubblicazione di articoli di blog? L'agenzia \u00e8 al passo con le migliori pratiche dei motori di ricerca? Includeranno una scadenza in modo da poter vedere quali pagine sono pertinenti? Puoi ritenere responsabile la tua agenzia solo se sai cosa stai acquistando. <\/p>\n<p style=\"font-size: 18px;\"><strong>Monitorare e misurare il traffico.<\/strong><\/p>\n<p>\u00c8 necessario poter attribuire direttamente telefonate, appuntamenti e vendite alla spesa SEO. Queste sono le metriche che contano. Riportare il costo per clic, il tasso di rimbalzo e le pagine per sessione non dice quali azioni stanno effettivamente funzionando per convertire i clienti.<\/p>\n<p>Il modo migliore per monitorare le prestazioni \u00e8 collegare la tecnologia di Inserimento Numero Dinamico (DNI) a Google Analytics. Il DNI assegna a ogni singolo consumatore che accede alle tue pagine web un numero univoco, in modo da sapere con precisione il percorso online che ha seguito per raggiungere il tuo sito.<\/p>\n<p>Una buona strategia SEO dovrebbe aumentare il traffico organico e le conversioni. Dopotutto, questo traffico sta gi\u00e0 cercando la tua concessionaria in primo luogo. Se l'analisi DNI rivela che il comportamento organico non sta aumentando nel tempo, i tuoi soldi non vengono spesi bene. <\/p>\n<h3 style=\"font-size: 18px;\"><strong>Partecipa al Processo<\/strong><\/h3>\n<p>Non puoi scaricare la colpa per risultati di ricerca organica deludenti unicamente sulla tua agenzia. Troppi rivenditori impostano una strategia SEO e poi se ne dimenticano. L'agenzia potrebbe contattarti per chiedere aiuto nel restringere le parole chiave o nel trovare argomenti per blog pertinenti e tempestivi, ma non riceve mai risposta. Questo porta l'agenzia a fare il minimo indispensabile per mantenere operative le campagne. Per ottenere risultati migliori, devi partecipare al processo. Ricorda, la ricerca organica fornisce i tuoi lead di pi\u00f9 alta qualit\u00e0 e pi\u00f9 vicini al momento dell'acquisto. Vale la pena dedicare tempo affinch\u00e9 i clienti possano trovarti online.<\/p>\n<p>L'SEO organico \u00e8 il chiaro vincitore del traffico web perch\u00e9 i visitatori cercano deliberatamente la tua concessionaria. Non commettere l'errore di impostare e dimenticare la tua strategia SEO. Metti in atto i processi e gli strumenti per rivedere la tua strategia, misurare i risultati e partecipare alla pianificazione per aumentare il tuo traffico web organico anno dopo anno.<\/p>","protected":false},"excerpt":{"rendered":"<p>L'SEO organico \u00e8 il chiaro vincitore del traffico web perch\u00e9 i visitatori cercano deliberatamente la tua concessionaria. Non commettere l'errore di impostare e dimenticare la tua strategia SEO. Metti in atto i processi e gli strumenti per rivedere la tua strategia, misurare i risultati e partecipare alla pianificazione per aumentare il tuo traffico web organico anno dopo anno.<\/p>","protected":false},"author":9,"featured_media":3616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[145],"tags":[],"class_list":["post-6240","post","type-post","status-publish","format-standard","has-post-thumbnail","category-reputation-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Tips to Increase Organic Website Traffic<\/title>\n<meta name=\"description\" content=\"Put the processes and tools in place to review your strategy, measure results, and participate in planning to increase your organic web traffic YOY.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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