{"id":11860,"date":"2025-05-01T11:18:19","date_gmt":"2025-05-01T15:18:19","guid":{"rendered":"https:\/\/www.callrevu.com\/?p=11860"},"modified":"2025-08-10T10:27:36","modified_gmt":"2025-08-10T14:27:36","slug":"how-data-helps-dealerships-stay-steady-through-tariff-uncertainty","status":"publish","type":"post","link":"https:\/\/www.callrevu.com\/it\/2025\/05\/01\/how-data-helps-dealerships-stay-steady-through-tariff-uncertainty\/","title":{"rendered":"Come i dati aiutano le concessionarie a rimanere stabili nell'incertezza tariffaria"},"content":{"rendered":"<\/p>\r\n<p><!--more--><\/p>\r\n\r\n<div><strong>by CallRevu<\/strong><\/div>\r\n<p>&nbsp;<\/p>\r\n<p><span data-contrast=\"none\">One could argue that data is the most stable of all things\u2014it\u2019s rooted in facts, in quantitative analysis, that makes it nearly irrefutable when properly gathered and, onwards, analyzed. <\/span><\/p>\r\n<p><span data-contrast=\"none\">In this vein, data is a critical anchor in brand strategy for automotive dealerships, helping teams create action plans based on more than gut instinct. These action plans can help drive consistency, consumer trust, and resilience in a volatile environment that feels decidedly uncertain due to factors like tariffs and market hesitancy.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"none\">In times like these, dealerships must rethink how they make decisions in pricing, customer experiences, and more. And there\u2019s no better tool to help them do just that than data, its subsequent analysis, and proper implementation of plans based on those analyses. \u201c&#8230;four out of five dealers agree data can help them forecast trends, generate and capture demand, become more efficient and generate bigger profits,\u201d says a paper by<\/span><a href=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/07\/Retail360_Power-of-Data-eBook.pdf\" target=\"_blank\" rel=\"noopener\"> <span data-contrast=\"none\">Cox Automotive<\/span><\/a><span data-contrast=\"none\">. \u201cUsing data intelligently can help any dealership improve its results in key areas, and the more you use data, the more useful it gets.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\r\n<p><b><span data-contrast=\"none\">From Call Data to Predictive Power<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"none\">Smart software programs are allowing dealerships to make the most of their call data gathering and analysis efforts. \u201cIn the hierarchy of auto dealerships, predictive analytics provides valuable insights at every level,\u201d explains<\/span><a href=\"https:\/\/www.forbes.com\/councils\/forbesagencycouncil\/2024\/11\/22\/3-ways-auto-dealerships-can-leverage-predictive-analytics\/\" target=\"_blank\" rel=\"noopener\"> <span data-contrast=\"none\">Forbes<\/span><\/a><span data-contrast=\"none\">. \u201cBy leveraging data insights, dealerships can stay ahead of market trends and make proactive decisions that drive growth.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"none\">And, its article further explains, this type of predictive analytics is particularly valuable in times of market inconsistency, when fiscal and inventory responsibility are of upmost importance to dealership success. <\/span><\/p>\r\n<blockquote>\r\n<p><span data-contrast=\"none\">Predictive analytics allows dealerships to analyze historical data and identify patterns that can forecast future trends. By understanding market dynamics and consumer behavior, dealerships can make informed decisions about which vehicles to stock, when to launch promotions and how to adjust pricing strategies.<\/span><\/p>\r\n<\/blockquote>\r\n<p><span data-contrast=\"none\">Case in point: Inventory management, Forbes elaborates. One of the most delicate balances a dealership needs to consider, ensuring a seamless and timely customer experience is equally as important as not over-stocking on any particularly model such that revenue is in the red. <\/span><\/p>\r\n<p><span data-contrast=\"none\">Effective inventory management is a critical component of dealership operations. Predictive analytics enables dealerships to optimize their inventory by accurately forecasting demand for specific models and trims. This reduces the risk of overstocking or understocking, leading to better cash flow management and increased profitability.<\/span><\/p>\r\n<p><b><span data-contrast=\"none\">Smart Data Is Clean, Secure, and Actionable\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"none\">It&#8217;s also important to reiterate that, as noted, it\u2019s not just about gathering data\u2014it\u2019s about doing it effectively and efficiently. This allows dealerships to increase consumer engagement and, simultaneously, empower the sales team to succeed, Cox Automotive continues. <\/span><\/p>\r\n<p><span data-contrast=\"none\">When dealership staff are presented with conflicting data, many don\u2019t feel equipped to determine which piece of information is correct. Additionally, inconsistent data in one place often undermines staff confidence in all the dealership\u2019s data, which negatively affects customer experience and employee satisfaction.<\/span><\/p>\r\n<p><a href=\"https:\/\/www.automotivemastermind.com\/blog\/uncategorized\/the-dos-and-donts-of-dealership-data\/\"><span data-contrast=\"none\">Automotive Mastermind<\/span><\/a><span data-contrast=\"none\"> echoes this idea. To compete in today\u2019s highly competitive automotive retail market, simply having access to customer data isn\u2019t enough to identify, engage and win buyers. Dealers need to take a more intelligent approach to conquesting new customers and building customer loyalty. <\/span><\/p>\r\n<p><span data-contrast=\"none\">Don\u2019t just believe it in, theory, though AM continues\u2014the data speaks for itself! : \u201cIn today\u2019s competitive market, taking a<\/span><a href=\"https:\/\/resources.automotivemastermind.com\/auto-trends-data-analytics\/how-to-understand-measure-dealership-performance\"> <span data-contrast=\"none\">data-driven approach<\/span><\/a><span data-contrast=\"none\"> to dealership sales and marketing efforts is key to winning conquest customers, as well as proactively defending against customer defection. In a recent vehicle buyer study, 31% of respondents said the seamlessness of their customer experience influenced their last vehicle purchase. 34% said they would have bought a different car if their CX had been more seamless and personalized.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"none\">But there\u2019s one more element of data analytics that\u2019s equally, if not more, important than ever in our current environment, and that is data <\/span><i><span data-contrast=\"none\">security<\/span><\/i><span data-contrast=\"none\">. <\/span><\/p>\r\n<p><span data-contrast=\"none\">With the rise of AI and all the wonderful technologies that come along with it, ensuring that customers trust their data will be held privately is key, AM presents. \u201cTo achieve this sort of sustainable success and long-term profitability, dealers need to prioritize data activation through strong integrations, without compromising data security or their customers\u2019 privacy.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"none\">The right data-powered technology and the wherewithal to know what to do with it? That\u2019s a winning combination, no matter the economy.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\r\n[\/vc_column_text][\/vc_column][\/vc_row]<!-- \/wp:more --><!-- wp:post-content -->\n\t\t<div id=\"fws_6a9cad1bbf319\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<p><!-- wp:more --><\/p>\n<p><!--more--><\/p>\n<p><!-- wp:html --><\/p>\n<div><strong>by CallRevu<\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"none\">One could argue that data is the most stable of all things\u2014it\u2019s rooted in facts, in quantitative analysis, that makes it nearly irrefutable when properly gathered and, onwards, analyzed. <\/span><\/p>\n<p><span data-contrast=\"none\">In this vein, data is a critical anchor in brand strategy for automotive dealerships, helping teams create action plans based on more than gut instinct. These action plans can help drive consistency, consumer trust, and resilience in a volatile environment that feels decidedly uncertain due to factors like tariffs and market hesitancy.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">In times like these, dealerships must rethink how they make decisions in pricing, customer experiences, and more. And there\u2019s no better tool to help them do just that than data, its subsequent analysis, and proper implementation of plans based on those analyses. \u201c&#8230;four out of five dealers agree data can help them forecast trends, generate and capture demand, become more efficient and generate bigger profits,\u201d says a paper by<\/span><a href=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/07\/Retail360_Power-of-Data-eBook.pdf\" target=\"_blank\" rel=\"noopener\"> <span data-contrast=\"none\">Cox Automotive<\/span><\/a><span data-contrast=\"none\">. \u201cUsing data intelligently can help any dealership improve its results in key areas, and the more you use data, the more useful it gets.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">From Call Data to Predictive Power<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Smart software programs are allowing dealerships to make the most of their call data gathering and analysis efforts. \u201cIn the hierarchy of auto dealerships, predictive analytics provides valuable insights at every level,\u201d explains<\/span><a href=\"https:\/\/www.forbes.com\/councils\/forbesagencycouncil\/2024\/11\/22\/3-ways-auto-dealerships-can-leverage-predictive-analytics\/\" target=\"_blank\" rel=\"noopener\"> <span data-contrast=\"none\">Forbes<\/span><\/a><span data-contrast=\"none\">. \u201cBy leveraging data insights, dealerships can stay ahead of market trends and make proactive decisions that drive growth.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">And, its article further explains, this type of predictive analytics is particularly valuable in times of market inconsistency, when fiscal and inventory responsibility are of upmost importance to dealership success. <\/span><\/p>\n<blockquote>\n<p><span data-contrast=\"none\">Predictive analytics allows dealerships to analyze historical data and identify patterns that can forecast future trends. By understanding market dynamics and consumer behavior, dealerships can make informed decisions about which vehicles to stock, when to launch promotions and how to adjust pricing strategies.<\/span><\/p>\n<\/blockquote>\n<p><span data-contrast=\"none\">Case in point: Inventory management, Forbes elaborates. One of the most delicate balances a dealership needs to consider, ensuring a seamless and timely customer experience is equally as important as not over-stocking on any particularly model such that revenue is in the red. <\/span><\/p>\n<p><span data-contrast=\"none\">Effective inventory management is a critical component of dealership operations. Predictive analytics enables dealerships to optimize their inventory by accurately forecasting demand for specific models and trims. This reduces the risk of overstocking or understocking, leading to better cash flow management and increased profitability.<\/span><\/p>\n<p><b><span data-contrast=\"none\">Smart Data Is Clean, Secure, and Actionable\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">It&#8217;s also important to reiterate that, as noted, it\u2019s not just about gathering data\u2014it\u2019s about doing it effectively and efficiently. This allows dealerships to increase consumer engagement and, simultaneously, empower the sales team to succeed, Cox Automotive continues. <\/span><\/p>\n<p><span data-contrast=\"none\">When dealership staff are presented with conflicting data, many don\u2019t feel equipped to determine which piece of information is correct. Additionally, inconsistent data in one place often undermines staff confidence in all the dealership\u2019s data, which negatively affects customer experience and employee satisfaction.<\/span><\/p>\n<p><a href=\"https:\/\/www.automotivemastermind.com\/blog\/uncategorized\/the-dos-and-donts-of-dealership-data\/\"><span data-contrast=\"none\">Automotive Mastermind<\/span><\/a><span data-contrast=\"none\"> echoes this idea. To compete in today\u2019s highly competitive automotive retail market, simply having access to customer data isn\u2019t enough to identify, engage and win buyers. Dealers need to take a more intelligent approach to conquesting new customers and building customer loyalty. <\/span><\/p>\n<p><span data-contrast=\"none\">Don\u2019t just believe it in, theory, though AM continues\u2014the data speaks for itself! : \u201cIn today\u2019s competitive market, taking a<\/span><a href=\"https:\/\/resources.automotivemastermind.com\/auto-trends-data-analytics\/how-to-understand-measure-dealership-performance\"> <span data-contrast=\"none\">data-driven approach<\/span><\/a><span data-contrast=\"none\"> to dealership sales and marketing efforts is key to winning conquest customers, as well as proactively defending against customer defection. In a recent vehicle buyer study, 31% of respondents said the seamlessness of their customer experience influenced their last vehicle purchase. 34% said they would have bought a different car if their CX had been more seamless and personalized.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">But there\u2019s one more element of data analytics that\u2019s equally, if not more, important than ever in our current environment, and that is data <\/span><i><span data-contrast=\"none\">security<\/span><\/i><span data-contrast=\"none\">. <\/span><\/p>\n<p><span data-contrast=\"none\">With the rise of AI and all the wonderful technologies that come along with it, ensuring that customers trust their data will be held privately is key, AM presents. \u201cTo achieve this sort of sustainable success and long-term profitability, dealers need to prioritize data activation through strong integrations, without compromising data security or their customers\u2019 privacy.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The right data-powered technology and the wherewithal to know what to do with it? That\u2019s a winning combination, no matter the economy.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"<p>\u00c8 come avere un allenatore che ti si avvicina e ti dice: \u201cOggi hai fatto alcune giocate eccezionali ma anche diversi errori e imprecisioni\u201d. Quindi rivela aree specifiche su cui lavorare prima della prossima partita, che in una concessionaria \u00e8 domani. Le informazioni fornite da CI sono dirette e inequivocabili.<\/p>","protected":false},"author":12,"featured_media":11838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[115,64],"tags":[],"class_list":["post-11860","post","type-post","status-publish","format-standard","has-post-thumbnail","category-call-analytics","category-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CallRevu | Navigate Tariff Uncertainty with Data-Driven Decisions<\/title>\n<meta name=\"description\" content=\"Learn how call data, predictive analytics, and smart tech help adapt pricing, manage inventory, and protect customer experience in a volatile market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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