{"id":6144,"date":"2023-02-28T17:47:00","date_gmt":"2023-02-28T17:47:00","guid":{"rendered":"https:\/\/www.callrevu.com\/2023\/02\/28\/three-powerful-ways-to-use-keyword-mointoring\/"},"modified":"2024-06-25T01:24:59","modified_gmt":"2024-06-25T05:24:59","slug":"three-powerful-ways-to-use-keyword-mointoring","status":"publish","type":"post","link":"https:\/\/www.callrevu.com\/fr\/2023\/02\/28\/three-powerful-ways-to-use-keyword-mointoring\/","title":{"rendered":"Trois fa\u00e7ons puissantes d'utiliser la surveillance des mots-cl\u00e9s"},"content":{"rendered":"

La possibilit\u00e9 de taguer des mots-cl\u00e9s sur les appels, de filtrer les appels par mot-cl\u00e9 et d'alerter sur des mots-cl\u00e9s sont des fonctionnalit\u00e9s tr\u00e8s puissantes, mais il n'est pas toujours \u00e9vident de savoir comment les exploiter pour en tirer le meilleur parti. Vous trouverez ci-dessous trois excellents exemples d'utilisation de la surveillance des mots-cl\u00e9s dans votre concession.<\/span><\/span><\/h2>\n

<\/p>\n

<\/div>\n
par Anthony Giagnacovo<\/strong><\/div>\n

Les solutions de suivi d'appels ont continu\u00e9 de m\u00fbrir ces derni\u00e8res ann\u00e9es et offrent d\u00e9sormais aux concessionnaires une visibilit\u00e9 sans pr\u00e9c\u00e9dent sur le contenu des conversations t\u00e9l\u00e9phoniques sans qu'il soit n\u00e9cessaire d'\u00e9couter des heures d'enregistrements d'appels. La possibilit\u00e9 de marquer des mots-cl\u00e9s lors des appels, de filtrer les appels par mot-cl\u00e9 et d'alerter sur des mots-cl\u00e9s sont des fonctionnalit\u00e9s puissantes, mais il n'est pas toujours \u00e9vident de savoir comment les exploiter pour en tirer les plus grands b\u00e9n\u00e9fices. Vous trouverez ci-dessous trois excellents exemples d'utilisation de la surveillance des mots-cl\u00e9s dans votre concession.<\/p>\n

Surveiller les v\u00e9hicules les plus demand\u00e9s<\/span><\/strong>
Vous avez un mod\u00e8le sp\u00e9cifique \u00e0 d\u00e9placer ? Vous cherchez \u00e0 acqu\u00e9rir un mod\u00e8le d'occasion sp\u00e9cifique tr\u00e8s demand\u00e9 ? Le suivi des mots-cl\u00e9s lors des appels peut vous aider ! Essayez de configurer des mots-cl\u00e9s pour les marques, les mod\u00e8les sp\u00e9cifiques et m\u00eame les niveaux de finition sp\u00e9cifiques sur lesquels vous souhaitez vous concentrer. Vous pouvez utiliser le filtrage par mots-cl\u00e9s pour acc\u00e9der uniquement aux appels o\u00f9 vos clients parlent des v\u00e9hicules que vous suivez. Pensez \u00e9galement \u00e0 configurer des alertes sur vos mots-cl\u00e9s les plus prioritaires afin d'\u00eatre averti et de pouvoir agir rapidement.<\/p>\n

Surveiller les clients frustr\u00e9s<\/strong><\/span>
Si vous avez d\u00e9j\u00e0 trait\u00e9 avec un client m\u00e9content ou un litige entre un client et vos agents, vous savez que le temps est compt\u00e9 pour maintenir une bonne relation client, sauver une vente ou r\u00e9duire le risque d'un mauvais score CSI. Heureusement, la surveillance et les alertes par mots-cl\u00e9s peuvent \u00e9galement vous aider ici. Envisagez de configurer des mots-cl\u00e9s pour les phrases courantes que les clients m\u00e9contents sont susceptibles d'utiliser ; des termes comme \u201c frustr\u00e9 \u201d, \u201c m\u00e9content \u201d et m\u00eame des jurons. Ajoutez des alertes \u00e0 ces mots-cl\u00e9s pour vous aider \u00e0 r\u00e9soudre les probl\u00e8mes de mani\u00e8re proactive, avant qu'ils ne co\u00fbtent de l'argent \u00e0 votre concession et n'affectent vos relations avec les clients !<\/p>\n

Surveiller le respect des scripts par le personnel<\/span>
Avez-vous d\u00e9j\u00e0 voulu surveiller ce que disent vos agents lors des appels ? Les informations de suivi d'appels et les r\u00e9sum\u00e9s d'appels peuvent vous aider, mais il y a parfois des phrases sp\u00e9cifiques que vous souhaitez que vos agents disent (ou certaines que vous) ne...pas <\/em>(vouloir qu'ils disent). Par exemple, vous pourriez former vos agents \u00e0 toujours mentionner le nom du concessionnaire au d\u00e9but de l'appel. Ou vous pourriez vouloir qu'ils \u00e9vitent de dire \u00e0 un client qu'il peut commander un v\u00e9hicule et qu'ils essaient plut\u00f4t de vendre ce que vous avez en stock. Les mots-cl\u00e9s peuvent \u00e9galement aider ici. Pour ces exemples, envisagez de configurer un mot-cl\u00e9 pour le nom de votre concessionnaire et un autre pour des expressions cl\u00e9s comme \u201c\u00a0peut commander\u00a0\u201d, \u201c\u00a0le commander\u00a0\u201d, etc.<\/p>\n

CallRevu offre un ensemble puissant de fonctionnalit\u00e9s de surveillance de mots-cl\u00e9s, ainsi que la meilleure plateforme de reporting et les meilleures analyses d'appels du secteur. Parlez \u00e0 notre \u00e9quipe commerciale d\u00e8s aujourd'hui pour planifier une d\u00e9monstration et d\u00e9couvrir comment nous pouvons vous aider \u00e0 obtenir PLUS de vos t\u00e9l\u00e9phones.<\/p>","protected":false},"excerpt":{"rendered":"

La possibilit\u00e9 de taguer des mots-cl\u00e9s sur les appels, de filtrer les appels par mot-cl\u00e9 et d'alerter sur des mots-cl\u00e9s sont des fonctionnalit\u00e9s tr\u00e8s puissantes, mais il n'est pas toujours \u00e9vident de savoir comment les exploiter pour en tirer le meilleur parti. Vous trouverez ci-dessous trois excellents exemples d'utilisation de la surveillance des mots-cl\u00e9s dans votre concession.<\/p>","protected":false},"author":9,"featured_media":3949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[115,113],"tags":[],"class_list":["post-6144","post","type-post","status-publish","format-standard","has-post-thumbnail","category-call-analytics","category-call-monitoring"],"yoast_head":"\nThree Powerful Ways to Use Keyword Monitoring<\/title>\n<meta name=\"description\" content=\"Call tracking solutions have continued to mature in recent years and now offer dealers unprecedented visibility into the content of phone conversations without requiring you to listen to hours of call recordings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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