{"id":6101,"date":"2022-08-01T17:38:00","date_gmt":"2022-08-01T17:38:00","guid":{"rendered":"https:\/\/www.callrevu.com\/2022\/08\/01\/beat-remote-car-buying\/"},"modified":"2024-06-25T01:21:04","modified_gmt":"2024-06-25T05:21:04","slug":"beat-remote-car-buying","status":"publish","type":"post","link":"https:\/\/www.callrevu.com\/fr\/2022\/08\/01\/beat-remote-car-buying\/","title":{"rendered":"Battre la fr\u00e9n\u00e9sie d'achat de voitures \u00e0 distance gr\u00e2ce \u00e0 une meilleure exp\u00e9rience t\u00e9l\u00e9phonique"},"content":{"rendered":"

Statista signale<\/a> Les achats en ligne ont d\u00e9pass\u00e9 les $4,2 billions en 2021. Aujourd\u2019hui, les consommateurs cherchent m\u00eame \u00e0 acheter des voitures \u00e0 distance gr\u00e2ce \u00e0 des services tels que Carvana, Vroom et d\u2019autres plateformes similaires. Comment les concessionnaires peuvent-ils rivaliser avec cet engouement pour l\u2019achat de voitures \u00e0 distance tout en restant rentables ? La r\u00e9ponse commence par vos t\u00e9l\u00e9phones.<\/span><\/h4>\n


<\/span><\/p>\n

\n

Le commerce \u00e9lectronique a conquis le monde et il est tr\u00e8s peu de choses que l'on ne puisse trouver sur Amazon et d'autres plateformes d'achat en ligne. Le commerce de d\u00e9tail n'est plus seulement physique et les acheteurs se sont tourn\u00e9s vers Internet pour une exp\u00e9rience de magasinage sans friction. Statista signale<\/a> Les achats en ligne ont d\u00e9pass\u00e9 les $4,2 billions en 2021. Aujourd\u2019hui, les consommateurs cherchent m\u00eame \u00e0 acheter des voitures \u00e0 distance gr\u00e2ce \u00e0 des services tels que Carvana, Vroom et d\u2019autres plateformes similaires. Comment les concessionnaires peuvent-ils rivaliser avec cet engouement pour l\u2019achat de voitures \u00e0 distance tout en restant rentables ? La r\u00e9ponse commence par vos t\u00e9l\u00e9phones.<\/p>\n

Les inconv\u00e9nients d'acheter une voiture en ligne<\/h2>\n

Oui, nous sommes devenus une client\u00e8le qui aime acheter des choses sans avoir \u00e0 passer par un vendeur. Si cela fonctionne souvent bien pour les achats courants, comme les biens m\u00e9nagers, les v\u00eatements et autres articles du quotidien, l'achat d'une voiture est un achat beaucoup plus important qui n\u00e9cessite un parcours d'achat plus long. Voici quelques d\u00e9fis que les clients citent comme accompagnant l'achat de voiture \u00e0 distance.<\/p>\n

    \n
  • Vous ne connaissez pas le v\u00e9ritable \u00e9tat de la voiture.<\/li>\n
  • La livraison peut prendre des semaines et peut entra\u00eener des frais suppl\u00e9mentaires.<\/li>\n
  • Compl\u00e9ter la paperasse peut \u00eatre fastidieux.<\/li>\n
  • Il peut \u00eatre difficile d'obtenir de l'aide en cas de probl\u00e8me.<\/li>\n<\/ul>\n

    Pourquoi les gens ach\u00e8tent-ils leur voiture \u00e0 distance ?<\/h2>\n

    Malgr\u00e9 les d\u00e9fis, les consommateurs ach\u00e8tent toujours des voitures \u00e0 distance. Mais pourquoi ? Les r\u00e9centes p\u00e9nuries de puces ont r\u00e9duit les niveaux de stock dans de nombreux parcs, rendant plus difficile la recherche de la voiture exacte que les consommateurs veulent. Les clients n'ont plus un choix illimit\u00e9 chez un concessionnaire, mais ils peuvent \u00e9ventuellement chercher en ligne et trouver plus facilement ce qu'ils recherchent.<\/p>\n

    De plus, les r\u00e9centes hausses des prix de l'essence ont de nouveau fait de l'\u00e9conomie de carburant une priorit\u00e9 absolue. Les clients souhaitent des v\u00e9hicules \u00e9lectriques ou, \u00e0 tout le moins, un choix \u00e9conome en carburant. Les consommateurs font du magasinage comparatif et ciblent des voitures qui ne leur co\u00fbteront pas une fortune \u00e0 la pompe.<\/p>\n

    En tant que concessionnaire, comment pouvez-vous inciter les clients \u00e0 acheter dans votre concession plut\u00f4t qu'en ligne ? Votre syst\u00e8me t\u00e9l\u00e9phonique vous aidera \u00e0 surpasser les achats \u00e0 distance.<\/p>\n

    B\u00e9n\u00e9ficiez de l'assistance shopping gr\u00e2ce \u00e0 votre t\u00e9l\u00e9phone<\/h2>\n

    L'un des principaux inconv\u00e9nients de l'achat d'une voiture \u00e0 distance concerne l'\u00e9tat du v\u00e9hicule. Les clients peuvent trouver des photos qui montrent l'int\u00e9rieur et l'ext\u00e9rieur, mais il peut \u00eatre difficile d'\u00e9valuer l'\u00e9tat r\u00e9el d'une voiture \u00e0 partir d'images. L'achat aupr\u00e8s d'un concessionnaire est id\u00e9al car vous pouvez visiter et \u00e9valuer la voiture personnellement. avant<\/em> acheter. Tout ce que vous avez \u00e0 faire, c'est de les amener sur votre terrain et ils pourront \u00e9valuer la voiture personnellement pour qu'il n'y ait pas de surprises inattendues. Mais rappelez-vous, les clients font maintenant leurs recherches avant de venir fl\u00e2ner. C'est pourquoi vos t\u00e9l\u00e9phones sont un atout essentiel dans la phase de recherche.<\/p>\n

    Bien que les clients souhaitent une exp\u00e9rience d'achat fluide, ils d\u00e9sirent \u00e9galement un v\u00e9hicule de qualit\u00e9. Disposer de personnel comp\u00e9tent pour r\u00e9pondre au t\u00e9l\u00e9phone et limiter les appels manqu\u00e9s vous positionne pour accompagner les clients dans la phase de consid\u00e9ration. Vos t\u00e9l\u00e9phones vous permettent de fournir des informations sur l'inventaire, les prix et l'\u00e9tat du v\u00e9hicule pour inciter les clients \u00e0 se d\u00e9placer jusqu'\u00e0 votre concession.<\/p>\n

    Combiner les avantages de l'achat \u00e0 distance et du soutien du concessionnaire<\/h2>\n

    L'attrait de l'achat d'un v\u00e9hicule \u00e0 distance vient du contr\u00f4le du processus d'achat, de l'acc\u00e8s \u00e0 plus d'options et de l'\u00e9vitement du processus de vente long. Par le pass\u00e9, les clients ont souvent ressenti de l'anxi\u00e9t\u00e9 \u00e0 l'id\u00e9e de se rendre chez un concessionnaire, ce qui les a amen\u00e9s \u00e0 pr\u00e9f\u00e9rer une transaction en ligne. Avec Internet, les clients peuvent se pr\u00e9parer avec plus d'informations et effectuer des comparaisons faciles. Mais l'achat d'une voiture en ligne peut encore \u00eatre une corv\u00e9e.<\/a> si les acheteurs ne sont pas pris en charge. Vous pouvez offrir le meilleur de l'achat \u00e0 distance et une transaction assist\u00e9e en commen\u00e7ant par une exp\u00e9rience t\u00e9l\u00e9phonique fluide.<\/p>\n

    Offrir une exp\u00e9rience t\u00e9l\u00e9phonique utile et optimis\u00e9e permet \u00e0 vos clients d'obtenir les informations dont ils ont besoin et d'\u00eatre accompagn\u00e9s tout au long de leur parcours d'achat. Lorsque les clients entrent dans l'entonnoir d'achat, ils commenceront par des recherches, puis contacteront votre concessionnaire pour une investigation plus approfondie. Optimiser votre syst\u00e8me t\u00e9l\u00e9phonique avec des bilans de sant\u00e9, des temps d'attente minimaux et un personnel de soutien est essentiel pour aider les consommateurs \u00e0 passer \u00e0 l'achat.<\/p>\n

    Un bon syst\u00e8me t\u00e9l\u00e9phonique permet aux clients de r\u00e9soudre les probl\u00e8mes rapidement et efficacement<\/h2>\n

    Lorsque des probl\u00e8mes surviennent, les clients souhaitent une r\u00e9solution rapide et facile. Les entreprises consacrent beaucoup de ressources au service client car la satisfaction est essentielle pour augmenter les revenus et fid\u00e9liser la client\u00e8le. Souvent, la r\u00e9solution commence par un appel t\u00e9l\u00e9phonique pour obtenir des informations sur la mani\u00e8re de r\u00e9soudre le probl\u00e8me. Consacrer du personnel d'appel \u00e0 aider les clients \u00e0 r\u00e9soudre leurs probl\u00e8mes les incitera \u00e0 revenir dans votre concession pour leurs achats et leur entretien.<\/p>\n

    Les concessionnaires offrent toujours beaucoup plus aux clients. Concentrez-vous sur la qualit\u00e9 et la satisfaction client et vous surpasserez toujours l'achat \u00e0 distance.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Statista reports that online shopping exceeded $4.2 trillion in 2021. Now, consumers are looking to even buy cars remotely through services such as Carvana, Vroom, and other similar options. How can dealers compete with the remote car buying craze and continue to be profitable? The answer begins with your phones.<\/p>","protected":false},"author":9,"featured_media":3715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[64,151],"tags":[],"class_list":["post-6101","post","type-post","status-publish","format-standard","has-post-thumbnail","category-customer-experience","category-sales-performance"],"yoast_head":"\nBeating the Remote Car Buying Craze with a Better Phone Experience<\/title>\n<meta name=\"description\" content=\"How can dealers compete with the remote car buying craze and continue to be profitable? 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