{"id":6313,"date":"2023-08-08T16:53:51","date_gmt":"2023-08-08T16:53:51","guid":{"rendered":"https:\/\/www.callrevu.com\/?page_id=6313"},"modified":"2024-02-26T20:36:20","modified_gmt":"2024-02-26T20:36:20","slug":"ga4-measurement-guide","status":"publish","type":"page","link":"https:\/\/www.callrevu.com\/fr\/ga4-measurement-guide\/","title":{"rendered":"Comment les concessionnaires peuvent gagner avec GA4 II : Webinaire et guide pour mesurer ce qui compte"},"content":{"rendered":"<div id=\"fws_6aee98c4badaf\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\" color: #ffffff;\" class=\"vc_col-sm-7 wpb_column column_container vc_column_container col padding-12-percent inherit_tablet inherit_phone translate_x_tablet_0px translate_x_phone_0px translate_y_tablet_30px\" data-cfc=\"true\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#9625d9\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" style=\"transform:  translateX(10%);\"><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 1; background-color: #9625d9;\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_6aee98c4bb716\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row  translate_x_-15pct translate_x_tablet_0pct translate_x_phone_0pct\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1684256114701\" style=\" max-width: 550px; display: inline-block;\">\n\t<h2>Comment les concessionnaires peuvent gagner avec GA4 : Mesurer ce qui compte<\/h2>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1684267482129\" style=\" max-width: 550px; display: inline-block;\">\n\t<p style=\"text-align: center;\"><strong><img decoding=\"async\" class=\"alignnone size-medium wp-image-6315\" src=\"\/wp-content\/uploads\/2023\/08\/GA4-Measurement-Webinar-screen-300x240.gif\" alt=\"\" width=\"300\" height=\"240\" srcset=\"https:\/\/www.callrevu.com\/wp-content\/uploads\/2023\/08\/GA4-Measurement-Webinar-screen-300x240.gif 300w, https:\/\/www.callrevu.com\/wp-content\/uploads\/2023\/08\/GA4-Measurement-Webinar-screen-768x614.gif 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/vimeo.com\/851460130?share=copy\">REGARDEZ LE WEBINAIRE \u00c0 LA DEMANDE \u25b6<\/a><\/strong><\/p>\n<p style=\"line-height: 150%;\">Rejoignez-nous aux c\u00f4t\u00e9s de notre invit\u00e9 sp\u00e9cial Brian Pasch et de Relevant Dealer, pour le prochain \u00e9pisode de notre s\u00e9rie de webinaires exclusifs avec ASOTU, alors que nous continuons notre plong\u00e9e dans le monde de Google Analytics 4 (GA4) et explorons les nouvelles m\u00e9triques et les outils en coulisses.<\/p>\n<p><strong>Ce webinaire et la visite guid\u00e9e associ\u00e9e aborderont :<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-2\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Quoi de neuf dans \u00c9v\u00e9nements ?<\/li>\n<li>Pourquoi devrais-je me soucier des param\u00e8tres ?<\/li>\n<li>Comment savoir si \u00e7a fonctionne ?<\/li>\n<li>Engagement par opposition \u00e0 conversion.<\/li>\n<li>Mesurer les prospects, les appels et les chats.<\/li>\n<li>R\u00e9soudre les probl\u00e8mes d'iFrame.<\/li>\n<\/ul>\n <\/div><div class=\"nectar-cta  text_hover_color_84bd3f alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit\" data-color=\"default\" data-using-bg=\"false\" data-style=\"arrow-animation\" data-display=\"block\" data-alignment=\"left\" data-text-color=\"custom\" style=\"--nectar-text-color: #ffffff; 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margin-bottom: 14%; \">\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"2161\" width=\"1752\" data-animation=\"ro-reveal-from-right\" src=\"https:\/\/www.callrevu.com\/wp-content\/uploads\/2023\/08\/ga4-measurement-ebook-mockup.png\" alt=\"\" srcset=\"https:\/\/www.callrevu.com\/wp-content\/uploads\/2023\/08\/ga4-measurement-ebook-mockup.png 1752w, https:\/\/www.callrevu.com\/wp-content\/uploads\/2023\/08\/ga4-measurement-ebook-mockup-243x300.png 243w, https:\/\/www.callrevu.com\/wp-content\/uploads\/2023\/08\/ga4-measurement-ebook-mockup-830x1024.png 830w, https:\/\/www.callrevu.com\/wp-content\/uploads\/2023\/08\/ga4-measurement-ebook-mockup-768x947.png 768w, https:\/\/www.callrevu.com\/wp-content\/uploads\/2023\/08\/ga4-measurement-ebook-mockup-1245x1536.png 1245w, https:\/\/www.callrevu.com\/wp-content\/uploads\/2023\/08\/ga4-measurement-ebook-mockup-1660x2048.png 1660w\" sizes=\"(max-width: 1752px) 100vw, 1752px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"download\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color  zindex-set\"  style=\"padding-top: calc(100vw * 0.05); 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padding-bottom: calc(100vw * 0.05); --row-bg-color: #9625d9;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #9625d9; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 light left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding el_spacing_0px inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_6aee98c4bfc9e\" data-midnight=\"\" data-column-margin=\"none\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\" z-index: 100;\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" data-scroll-animation=\"true\" data-scroll-animation-movement=\"transform_x\" data-scroll-animation-mobile=\"true\" data-scroll-animation-intensity=\"3.5\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"nectar-scrolling-text font_size_11vw font_size_mobile_15vw custom_color\" data-style=\"text_outline\" data-s-dir=\"ltr\" data-spacing=\"false\" data-outline-thickness=\"ultra-thin\" data-s-speed=\"slowest\" data-overflow=\"visible\" ><div class=\"nectar-scrolling-text-inner\" style=\"color: #0a0a0a;\"><div class=\"nectar-scrolling-text-inner__text-chunk\"><p><span>&nbsp;<\/span><\/p><\/div><div class=\"nectar-scrolling-text-inner__text-chunk\"><p aria-hidden=\"true\"><span>&nbsp;<\/span><\/p><\/div><div class=\"nectar-scrolling-text-inner__text-chunk\"><p aria-hidden=\"true\"><span>&nbsp;<\/span><\/p><\/div><div class=\"nectar-scrolling-text-inner__text-chunk\"><p aria-hidden=\"true\"><span>&nbsp;<\/span><\/p><\/div><div class=\"nectar-scrolling-text-inner__text-chunk\"><p aria-hidden=\"true\"><span>&nbsp;<\/span><\/p><\/div><\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Comment les concessionnaires peuvent gagner avec GA4 : Mesurer ce qui compte...","protected":false},"author":12,"featured_media":6316,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"categories":[113],"tags":[],"class_list":["post-6313","page","type-page","status-publish","has-post-thumbnail","category-call-monitoring"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CallRevu | How to Measure Call Tracking with GA4<\/title>\n<meta name=\"description\" content=\"Call metrics are measured in GA4. Read CallRevu&#039;s guide and learn how to use GA4 to measure your dealership&#039;s sales calls performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.callrevu.com\/fr\/ebooks-2\/ga4-measurement-guide\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CallRevu | How to Measure Call Tracking with GA4\" \/>\n<meta property=\"og:description\" content=\"Call metrics are measured in GA4. 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