{"id":8708,"date":"2024-05-31T12:25:37","date_gmt":"2024-05-31T16:25:37","guid":{"rendered":"https:\/\/www.callrevu.com\/?p=8708"},"modified":"2026-10-16T14:12:14","modified_gmt":"2026-10-16T18:12:14","slug":"blending-omnichannel-and-in-person-retail-for-an-improved-customer-experience","status":"publish","type":"post","link":"https:\/\/www.callrevu.com\/es\/2024\/05\/31\/blending-omnichannel-and-in-person-retail-for-an-improved-customer-experience\/","title":{"rendered":"Combinando Omnicanalidad y Comercio Minorista Presencial para una Experiencia de Cliente Mejorada"},"content":{"rendered":"<div id=\"fws_6ae28a329baf1\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><!--more--><\/p>\n<div><strong>por CallRevu<\/strong><\/div>\n<p>&nbsp;<\/p>\n<h3 style=\"font-size: 26px;\"><strong>Implementaci\u00f3n de T\u00e1cticas Omnicanal Efectivas<\/strong><\/h3>\n<p><span data-contrast=\"auto\">El comercio minorista, incluidas categor\u00edas que van desde el automotriz hasta la indumentaria y m\u00e1s all\u00e1, ya no es una experiencia de una sola faceta. Con el auge del comercio en l\u00ednea, las redes sociales, las aplicaciones m\u00f3viles y m\u00e1s sistemas tecnol\u00f3gicos, el comercio minorista omnicanal \u2014la facilitaci\u00f3n de las ventas minoristas y los puntos de contacto a trav\u00e9s de m\u00faltiples plataformas\u2014 es el presente y el futuro de la industria.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">El comercio minorista omnicanal es un t\u00e9rmino amplio que incluye momentos cotidianos cara a cara con el consumidor sin expectativa de venta, cada uno de los cuales apoya la lealtad de un cliente a una marca determinada, fomentando y aumentando as\u00ed las ventas a largo plazo. Por ejemplo, si un consumidor curioso sobre un modelo de veh\u00edculo espec\u00edfico visita la p\u00e1gina de redes sociales de un concesionario y lee una publicaci\u00f3n de blog que le resuena, ser\u00e1 m\u00e1s probable que regrese al sitio web de ese concesionario m\u00e1s tarde para explorar otras publicaciones de blog y, lo m\u00e1s probable, para revisar el inventario de veh\u00edculos disponibles. La coherencia del mensaje, el tono y la calidad en todos estos canales debe coincidir con la misma expectativa que la de la experiencia de compra en persona para involucrar al cliente de la manera m\u00e1s efectiva.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 style=\"font-size: 26px;\"><strong>Experiencia del cliente mejorada con informaci\u00f3n basada en datos<\/strong><\/h3>\n<p><span data-contrast=\"auto\">La combinaci\u00f3n de experiencias de venta f\u00edsica y digital en tiendas es m\u00e1s importante que nunca; juntas, crean la experiencia general del cliente y, como tal, una interfaz fluida y coherente es clave. Como <\/span><a href=\"https:\/\/www.salesforce.com\/uk\/learning-centre\/ecommerce\/omni-channel-retail\/\"><span data-contrast=\"none\">Salesforce<\/span><\/a><span data-contrast=\"auto\"> Como lo expresa el informe, una experiencia de venta al por menor \u201cunificada\u201d es el mensaje que m\u00e1s resonar\u00e1 entre los consumidores con el auge del comercio omnicanal. De hecho, seg\u00fan el informe, el 75% de los consumidores \u201cespera una experiencia consistente dondequiera que interact\u00faen\u201d, y <\/span><span data-contrast=\"auto\">Los usuarios de 68% esperan, de igual manera, que una marca demuestre que comprende sus necesidades y les ofrezca un producto personalizado y adaptado a ellos a trav\u00e9s de estos canales<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">De hecho, <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-survival-guide-to-omnichannel-and-the-path-to-value\"><span data-contrast=\"none\">McKinsey<\/span><\/a><span data-contrast=\"auto\"> claro, el comercio omnicanal presenta desaf\u00edos \u00fanicos, pero tambi\u00e9n brinda una oportunidad para un valor enormemente incrementado en el espacio de ventas minoristas. Pero antes de que una marca pueda comenzar a ver resultados, primero debe tener una comprensi\u00f3n firme de los canales que puede aprovechar para lograr el m\u00e1ximo \u00e9xito. El \u201cecosistema\u201d para la estrategia de comercio omnicanal de cada marca se compone de la experiencia de comercio y la personalizaci\u00f3n, que, combinadas, crean el impacto omnicanal general en la poblaci\u00f3n de consumidores. En otras palabras, una empresa minorista debe tener una experiencia de compra en persona y en l\u00ednea exitosa, junto con puntos de contacto personalizados para construir \u201cricas plataformas multicanal integradas con las necesidades y estilos de vida de los consumidores\u201d.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La ra\u00edz de esto no es muy diferente de aquella en la que se han basado las ventas durante d\u00e9cadas: <strong>La comprensi\u00f3n del cliente es donde todo comienza<\/strong>. Para ello, es importante recordar, contin\u00faa McKinsey, poner al cliente en primer lugar, porque la eficacia depende de si el cliente siente que le est\u00e1 sirviendo. Y para comprender mejor al consumidor, se debe poner \u00e9nfasis en el an\u00e1lisis y el conocimiento, particularmente en los datos de llamadas. <\/span><a href=\"https:\/\/www.callrevu.com\/es\/2024\/03\/09\/enhancing-sales-performance-with-ai\/\"><span data-contrast=\"none\">an\u00e1lisis<\/span><\/a><span data-contrast=\"auto\"> y el poder que tal informaci\u00f3n tiene, es m\u00e1s importante que nunca.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para aprovechar mejor este concepto, considera las inversiones en las que tu negocio est\u00e1 invirtiendo: \u00bfes la tecnolog\u00eda en estos canales minoristas lo que realmente impulsa tu negocio?\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<div class=\"wp-block-buttons\"><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Es como si un entrenador se te acercara y te dijera: \u201cHoy tuviste algunas jugadas geniales pero tambi\u00e9n varios errores y fallos\u201d. Luego revela \u00e1reas espec\u00edficas en las que trabajar antes del pr\u00f3ximo partido, que en un concesionario es ma\u00f1ana. La informaci\u00f3n que proporciona CI es directa y clara.<\/p>","protected":false},"author":9,"featured_media":8489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[150,151],"tags":[],"class_list":["post-8708","post","type-post","status-publish","format-standard","has-post-thumbnail","category-revenue-growth","category-sales-performance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blending Omnichannel and In-Person Retail for an Improved Customer Experience<\/title>\n<meta name=\"description\" content=\"Retail strategies boosting customer loyalty and sales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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