{"id":6240,"date":"2019-08-06T14:05:00","date_gmt":"2019-08-06T14:05:00","guid":{"rendered":"https:\/\/www.callrevu.com\/2019\/08\/06\/3-tips-to-increase-organic-website-traffic\/"},"modified":"2024-06-24T17:47:53","modified_gmt":"2024-06-24T21:47:53","slug":"3-tips-to-increase-organic-website-traffic","status":"publish","type":"post","link":"https:\/\/www.callrevu.com\/es\/2019\/08\/06\/3-tips-to-increase-organic-website-traffic\/","title":{"rendered":"3 Consejos para Aumentar el Tr\u00e1fico Org\u00e1nico de tu Sitio Web"},"content":{"rendered":"<h2 class=\"article-title\" style=\"font-size: 24px; line-height: 1.25; font-weight: normal;\"><span style=\"color: # 9627d9;\">El SEO org\u00e1nico es el claro campe\u00f3n del tr\u00e1fico de sitios web porque los visitantes buscan deliberadamente tu concesionario. No cometas el error de establecer y olvidar tu estrategia de SEO. Implementa los procesos y herramientas para revisar tu estrategia, medir resultados y participar en la planificaci\u00f3n para aumentar tu tr\u00e1fico org\u00e1nico web a\u00f1o tras a\u00f1o.<\/span><\/h2>\n<p class=\"article-title\"><!--more--><\/p>\n<div><strong>por Steven Laureys<\/strong><\/div>\n<div> <\/div>\n<p>Todos los concesionarios quieren aumentar el tr\u00e1fico a su sitio web, por eso gastan miles de d\u00f3lares al mes en agencias de publicidad para gestionar campa\u00f1as de marketing por correo electr\u00f3nico, publicidad de pago por clic y redes sociales. T\u00edpicamente, las agencias incluyen la optimizaci\u00f3n de motores de b\u00fasqueda en sus paquetes de servicios para captar tr\u00e1fico de b\u00fasqueda org\u00e1nica. Sin embargo, la b\u00fasqueda org\u00e1nica a menudo se siente como el patito feo. No recibe la atenci\u00f3n que merece. Esto es un error.<\/p>\n<p>El tr\u00e1fico de b\u00fasqueda org\u00e1nica debe y puede ser la fuente de tr\u00e1fico dominante para tu sitio web. Este tr\u00e1fico es m\u00e1s relevante y los leads son de alta calidad. Pi\u00e9nsalo: el tr\u00e1fico que fluye de motores de b\u00fasqueda como Google, Yahoo y Bing, entrega visitantes que buscan espec\u00edficamente lo que t\u00fa ofreces. Esencialmente, est\u00e1n usando estos motores de b\u00fasqueda como una gu\u00eda telef\u00f3nica para encontrar tu negocio (ya sea por ubicaci\u00f3n, veh\u00edculos en inventario, ofertas de servicios, etc.).<\/p>\n<p>En mi experiencia, los concesionarios saben que el SEO es importante, pero a veces olvidan por qu\u00e9 o pierden de vista su impacto. Por lo tanto, proceden a destinar fondos de marketing para optimizar sus sitios web. El problema es que muy pocas agencias y concesionarios monitorean y miden eficazmente lo que obtienen por ese gasto publicitario. Si no puedes medirlo, \u00bfc\u00f3mo sabes si est\u00e1 funcionando?<\/p>\n<p>Aseg\u00farate de sacar el m\u00e1ximo provecho de tu inversi\u00f3n en SEO con estas tres estrategias.<\/p>\n<h3 style=\"font-size: 18px;\"><strong>Conozca lo que est\u00e1 comprando<\/strong><\/h3>\n<p>Para aparecer consistentemente en los primeros resultados de los motores de b\u00fasqueda, se requiere un flujo constante de contenido fresco. Esto puede incluir publicaciones de blog, palabras clave relevantes o cambios en las p\u00e1ginas web existentes. Muchas agencias ofrecen paquetes para optimizar, por ejemplo, tus cinco p\u00e1ginas principales. Antes de firmar un contrato, comprende qu\u00e9 tipo de cambios implementar\u00e1 la agencia.<\/p>\n<p>\u00bfSer\u00e1n cambios menores en las p\u00e1ginas de veh\u00edculos? \u00bfAgregar p\u00e1ginas? \u00bfPublicar art\u00edculos de blog? \u00bfEst\u00e1 la agencia al d\u00eda con las mejores pr\u00e1cticas de los motores de b\u00fasqueda? \u00bfIncluir\u00e1n fecha de vencimiento para que puedas ver qu\u00e9 p\u00e1ginas son relevantes? Solo puedes responsabilizar a tu agencia si sabes lo que est\u00e1s comprando. <\/p>\n<p style=\"font-size: 18px;\"><strong>Monitorear y medir el tr\u00e1fico.<\/strong><\/p>\n<p>Necesitas poder atribuir directamente llamadas telef\u00f3nicas, citas y ventas a tu inversi\u00f3n en SEO. Estas son las m\u00e9tricas que importan. Informar sobre el costo por clic, la tasa de rebote y las p\u00e1ginas por sesi\u00f3n no te dice qu\u00e9 acciones est\u00e1n funcionando realmente para convertir clientes.<\/p>\n<p>La mejor manera de rastrear el rendimiento es vincular la tecnolog\u00eda de Inserci\u00f3n Din\u00e1mica de N\u00fameros (DNI) con tu Google Analytics. El DNI asigna a cada consumidor individual que accede a tus p\u00e1ginas web un n\u00famero \u00fanico, de modo que sepas con precisi\u00f3n la ruta en l\u00ednea que siguieron para llegar a tu sitio.<\/p>\n<p>Una buena estrategia de SEO deber\u00eda aumentar tu tr\u00e1fico org\u00e1nico y tus conversiones. Despu\u00e9s de todo, este tr\u00e1fico ya est\u00e1 buscando tu concesionario en primer lugar. Si el an\u00e1lisis DNI revela que el comportamiento org\u00e1nico no est\u00e1 aumentando con el tiempo, tu dinero no se est\u00e1 gastando bien. <\/p>\n<h3 style=\"font-size: 18px;\"><strong>Participa en el proceso<\/strong><\/h3>\n<p>No puedes culpar \u00fanicamente a tu agencia por los resultados insatisfactorios en b\u00fasquedas org\u00e1nicas. Demasiados concesionarios establecen una estrategia de SEO y luego se olvidan de ella. La agencia puede contactarte para pedir ayuda en la selecci\u00f3n de palabras clave o para generar ideas de temas relevantes y oportunos para el blog, pero nunca reciben respuesta. Esto lleva a que la agencia se limite a hacer lo m\u00ednimo indispensable para mantener las campa\u00f1as en funcionamiento. Para obtener mejores resultados, necesitas participar en el proceso. Recuerda que las b\u00fasquedas org\u00e1nicas te brindan clientes potenciales de la m\u00e1s alta calidad y en la etapa m\u00e1s baja del embudo. Vale la pena invertir tiempo para asegurarte de que los clientes puedan encontrarte en l\u00ednea.<\/p>\n<p>El SEO org\u00e1nico es el claro campe\u00f3n del tr\u00e1fico de sitios web porque los visitantes buscan deliberadamente tu concesionario. No cometas el error de establecer y olvidar tu estrategia de SEO. Implementa los procesos y herramientas para revisar tu estrategia, medir resultados y participar en la planificaci\u00f3n para aumentar tu tr\u00e1fico org\u00e1nico web a\u00f1o tras a\u00f1o.<\/p>","protected":false},"excerpt":{"rendered":"<p>El SEO org\u00e1nico es el claro campe\u00f3n del tr\u00e1fico de sitios web porque los visitantes buscan deliberadamente tu concesionario. No cometas el error de establecer y olvidar tu estrategia de SEO. Implementa los procesos y herramientas para revisar tu estrategia, medir resultados y participar en la planificaci\u00f3n para aumentar tu tr\u00e1fico org\u00e1nico web a\u00f1o tras a\u00f1o.<\/p>","protected":false},"author":9,"featured_media":3616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[145],"tags":[],"class_list":["post-6240","post","type-post","status-publish","format-standard","has-post-thumbnail","category-reputation-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Tips to Increase Organic Website Traffic<\/title>\n<meta name=\"description\" content=\"Put the processes and tools in place to review your strategy, measure results, and participate in planning to increase your organic web traffic YOY.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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