{"id":6145,"date":"2023-02-28T17:14:00","date_gmt":"2023-02-28T17:14:00","guid":{"rendered":"https:\/\/www.callrevu.com\/2023\/02\/28\/tips-to-avoid-spam\/"},"modified":"2024-06-25T01:25:11","modified_gmt":"2024-06-25T05:25:11","slug":"tips-to-avoid-spam","status":"publish","type":"post","link":"https:\/\/www.callrevu.com\/da\/2023\/02\/28\/tips-to-avoid-spam\/","title":{"rendered":"Tips til forhandlere for at undg\u00e5, at deres opkald bliver klassificeret som spam eller uden m\u00e6rke"},"content":{"rendered":"

En forhandlers opkald, der bliver klassificeret som spam eller uregistreret, kan skade salget og bringe virksomheden i miskredit. For at undg\u00e5, at din forhandlers nummer bliver vist som spam, b\u00f8r du bruge et registreret nummer, indhente samtykke fra kunderne og give mulighed for at frav\u00e6lge marketingopkald. <\/span><\/span><\/h2>\n

<\/p>\n

<\/div>\n
af Anthony Giagnacovo<\/strong><\/div>\n

Spamopkald og uidentificerede telefonopkald er blevet et stort problem i bilbranchen og skader bilforhandleres salg alvorligt. I denne blog vil vi unders\u00f8ge, hvorfor dette sker, og hvad der kan g\u00f8res for at im\u00f8deg\u00e5 denne tendens.<\/span><\/p>\n

Hvad er spamopkald og unbranded-opkald?<\/h2>\n

To slags u\u00f8nskede telefonopkald, som folk ofte modtager, er spamopkald og uafh\u00e6ngige opkald. U\u00f8nskede telemarketingopkald, ofte kendt som spamopkald, foretages af menneskelige operat\u00f8rer eller automatiserede systemer for at s\u00e6lge varer eller tjenester. P\u00e5 den anden side er uafh\u00e6ngige opkald dem, hvor opkalderen ikke identificerer sig selv eller deres virksomhed.<\/p>\n

Hvorfor er spamopkald og ubrandede opkald s\u00e5 forstyrrende for et autov\u00e6rksted?<\/h2>\n

Hvis et forhandlercenter har sit nummer markeret som spam eller upersonligt p\u00e5 en kundes telefon, kan det skade dets omd\u00f8mme og i sidste ende dets salg.<\/p>\n

F<\/span>For det f\u00f8rste er spamopkald irriterende og forstyrrende. De optager dyrebar tid og opm\u00e6rksomhed, som s\u00e6lgere kunne bruge p\u00e5 at engagere sig med potentielle kunder og lukke aftaler. Dette g\u00e6lder is\u00e6r for travle bilforhandlere, hvor s\u00e6lgere konstant er i telefonen og pr\u00f8ver at f\u00e5 mest muligt ud af deres tid.<\/span><\/p>\n

Desuden medf\u00f8rer spamopkald ofte en negativ kundeoplevelse. En kunde kan for eksempel modtage et opkald fra et ukendt nummer og antage, at det er spam, for kun at opdage, at det faktisk var et opkald fra en s\u00e6lger. Dette kan f\u00f8re til frustration, manglende tillid og et d\u00e5rligt f\u00f8rsteh\u00e5ndsindtryk, hvilket g\u00f8r det mindre sandsynligt, at kunden vender tilbage til forhandleren for at foretage et k\u00f8b.<\/span><\/p>\n

Hvordan man m\u00e5ler effekten af spam- og unavngivne opkald<\/h2>\n

Flere metrikker kan bruges til at m\u00e5le effekten af spam og ikke-brandede opkald p\u00e5 bilforhandlere. Her er nogle af dem:<\/span><\/p>\n

Antal spamopkald<\/span>
Dette er den enkleste og mest ligetil metrik, der hj\u00e6lper med at m\u00e5le det samlede antal opkald, der er identificeret som spam.<\/span><\/p>\n

Spamopkald konverteringsrate<\/span> <\/span>
Denne metrik m\u00e5ler procentdelen af spamopkald, der resulterer i en succesfuld konvertering eller handling, s\u00e5som et salg eller en aftale. <\/span>
<\/span><\/p>\n

Kundeklager<\/span>
Denne metrik m\u00e5les ud fra antallet af klager modtaget fra kunder om spamopkald. Den kan indikere niveauet af irritation og frustration for\u00e5rsaget af disse opkald.<\/span>
<\/span><\/p>\n

Blokering af opkald Effektivitet<\/span>
Denne metrik m\u00e5ler effektiviteten af de processer, der anvendes til at blokere spamopkald, s\u00e5som opkaldsblokeringssoftware eller brug af \"sp\u00e6r opkald\"-lister.<\/span>
<\/span><\/p>\n

Gennemsnitlig h\u00e5ndteringstid<\/span>
AHT er den gennemsnitlige tid, som kundeservicemedarbejdere bruger p\u00e5 hvert opkald, inklusive den tid, der bruges p\u00e5 at h\u00e5ndtere spamopkald. En stigning i AHT kan indikere en \u00f8get byrde for kundeservicemedarbejdere p\u00e5 grund af tilstedev\u00e6relsen af spamopkald. <\/span>
<\/span><\/p>\n

Kundetilfredshed<\/span>
Kundetilfredshedsm\u00e5lingen m\u00e5ler en kundes tilfredshedsniveau med den samlede oplevelse af interaktion med virksomheden, herunder hyppigheden og effekten af spamopkald. <\/span>
<\/span><\/p>\n

Brandomd\u00f8mme<\/span> <\/span>
Brandets omd\u00f8mme er opfattelsen af bilforhandlerens m\u00e6rke blandt kunderne, herunder effekten af spamopkald p\u00e5 m\u00e6rkets omd\u00f8mme.<\/span><\/p>\n

Selvom disse m\u00e5linger kan give indsigt i effekten af spam og ikke-brand-relaterede opkald, er det bedst at bruge en kombination af m\u00e5linger for at f\u00e5 en omfattende forst\u00e5else af problemet og dets indvirkning p\u00e5 virksomheder<\/span>.<\/span><\/p>\n

3 tips til en bilforhandler for at undg\u00e5, at deres opkald vises som spam eller ubrandet<\/h2>\n

Her er nogle m\u00e5der, hvorp\u00e5 bilforhandlere kan h\u00e5ndtere problemet med forstyrrende spamopkald og fokusere p\u00e5 deres forretningsaktiviteter:<\/p>\n

1. Brug et genkendeligt telefonnummer<\/h3>\n

Et telefonnummer, som kunderne nemt kan genkende, kan hj\u00e6lpe med at forhindre, at forhandlerens opkald bliver markeret som spam eller upersonligt. Kunderne er mere tilb\u00f8jelige til at besvare et opkald fra et velkendt nummer, s\u00e5 en forhandler b\u00f8r bruge de numre, de har registreret til deres forretning.<\/span><\/p>\n

Dette kan g\u00f8res ved at sikre, at dine telefonnumre er registreret hos alle mobiloperat\u00f8rer for at fjerne \u201cspam\u201d, \u201csvindel\u201d eller \u201cbedrageri\u201d klassifikationer af de telefonnumre, du ejer.<\/span><\/p>\n

2. Indhent tilladelse til at ringe til kunder<\/span><\/h3>\n

Forhandlere b\u00f8r undg\u00e5 uopfordrede telefonopkald, da det kan f\u00f8re til klager, og deres nummer kan blive klassificeret som spam. Brug tilmeldingsformularer p\u00e5 din hjemmeside eller tag kontaktoplysninger fra et personligt bes\u00f8g for at informere kunden om, at du vil ringe til dem med markedsf\u00f8ringsform\u00e5l.<\/span><\/p>\n

3. Giv mulighed for at frav\u00e6lge<\/span><\/h3>\n

At give kunderne mulighed for at frav\u00e6lge marketingopkald vil hj\u00e6lpe med at bevare forhandlerens omd\u00f8mme og undg\u00e5, at nummeret bliver klassificeret som spam. <\/span><\/p>\n

Afsluttende tanker<\/span><\/h2>\n

En forhandlers opkald, der bliver klassificeret som spam eller uregistreret, kan skade salget og bringe virksomheden i miskredit. For at undg\u00e5, at din forhandlers nummer bliver vist som spam, b\u00f8r du bruge et registreret nummer, indhente samtykke fra kunderne og give mulighed for at frav\u00e6lge marketingopkald. <\/span><\/p>","protected":false},"excerpt":{"rendered":"

En forhandlers opkald, der bliver klassificeret som spam eller uregistreret, kan skade salget og bringe virksomheden i miskredit. For at undg\u00e5, at din forhandlers nummer bliver vist som spam, b\u00f8r du bruge et registreret nummer, indhente samtykke fra kunderne og give mulighed for at frav\u00e6lge marketingopkald.<\/p>","protected":false},"author":9,"featured_media":3951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[145],"tags":[],"class_list":["post-6145","post","type-post","status-publish","format-standard","has-post-thumbnail","category-reputation-management"],"yoast_head":"\nTips for Dealerships to Avoid Their Calls Being Classified as Spam or Unbranded<\/title>\n<meta name=\"description\" content=\"The automotive industry spends more than $12.4 billion in digital marketing alone, but how are they tracking that investment?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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