It’s all about the customer. In 2007, CallRevu founder, Chip King, was busy creating this culture as DP and GM of his Toyota store. Upon learning that his customers' phone experience didn’t live up to the web and in-person experience he created, he sought out to change it. Unfortunately, Chip didn’t have access to the same data he had on his web visitors and he certainly didn’t have that everyday visibility like he did with his in-store customers.
Needing phone metrics, Chip hired a team to listen, summarize, and report on every phone call to his dealership. By doing this, Chip was able to address process failures, more effectively coach his people, and personally call back customers that didn’t receive the service they deserved. This move was expensive. On a pure financial level, it didn’t come close to providing an ROI. But Chip wasn’t interested in ROI; he wanted his customers to be happy. This mission turned into what is today called CallRevu.
Today, CallRevu serves thousands of dealers with one objective: ensure that every call to a dealership is a positive experience.