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Car Buying Habits Are Changing, But Phones Are Still Relevant

July 26, 2022

In the 2022 Global Automotive Consumer Study, Deloitte reports 75% of U.S. consumers prefer an in-person purchasing experience for their next vehicle, while 48% who said they would buy online would purchase from a dealer they trusted.


Over the last two and half years, consumer buying habits appear to have made some permanent shifts that cannot be ignored, such as 92% of car buyers are using a combination of online and in-person purchasing journeys.[1] In the 2022 Global Automotive Consumer Study, Deloitte reports 75% of U.S. consumers prefer an in-person purchasing experience for their next vehicle, while 48% who said they would buy online would purchase from a dealer they trusted.

Although consumers continue to spend over 13 hours researching their next purchase online, car buyers still heavily rely on the comprehensive experience dealerships provide[2]. The challenge remains the same, providing a better experience than the dealership down the street — and your best chance is owning their first impression, the initial phone call.

Capturing a car buyers’ business is very competitive, even with our unique inventory challenges right now, so it’s critical to ensure everything is done to ensure your first impression will lead to a positive customer experience. How many times a day are calls getting missed, not being returned, or go directly into voicemail? And do you know what triggered their call – which marketing campaign or web page influenced their need to connect?

CallRevu measures and monetizes your customer journey, turning every interaction into an opportunity by harnessing the power of artificial intelligence and machine learning to harvest the intelligence from customers' interactions – for vehicle sales, fixed operations, and digital retailing. Our conversation intelligence (CI) platform turns real-time data into actionable alerts, pinpointing opportunities with a call to action designed to improve sales performance and better customer outcomes. We offer a frictionless integration to your sales CRM systems, which simplifies how your team effectively engages with your call management for easy adoption and success.

Simply put, we do the heavy lifting with managing your customer engagement so you can focus your time on closing the real revenue opportunities.

Never be in the dark about how your customers are connecting with you. Use this information as means to ensure a positive customer journey that leads to happy customers, vehicle sales, friendly referrals, and next purchases. It’s an investment that pays dividends every day.

To learn more, schedule a quick demo with us at CallRevu.

 

[1] Deloitte. 2022 Global Automotive Consumer Study, January 2022

[2] Cox Automotive, Car Buyer Journey Study, February 2021

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