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Call Analytics Support 2018 Edmunds Loyalty Report

March 7, 2018

We hear customers calling about buying a car and sure enough, they then go to the dealership and buy a car. CallRevu call analytics support the 2018 Edmunds Trade-In Loyalty Report.

call analytics support 2018 Edmunds report

In February, CallRevu tracked the following loyalty leaders:

Make    Loyal Pct
88.2% SUBARU 
65.9% HONDA 
61.1% VOLKSWAGEN 
55.8% TOYOTA
55.2% HYUNDAI 
53.4% NISSAN 
51.6% 
ACURA 
51.1% 
CHEVROLET 

Not perfect but enough to show how phone calls about buying a car, which outnumber web leads and walk-ins combined are a solid leading indicator about what customers are actually buying. 

CTA Ebook1

Don't believe me? Check out these laggards who are not selling 2018s:

Make    Loyal Pct
0.0% SUZUKI 
0.0% SCION
0.0% SATURN
0.0% SAAB 
0.0% PONTIAC 
0.0% OLDSMOBILE 
0.0% MERCURY

😛

What else can be learned from your phone data

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