Time is the new currency with today’s consumer. They want you to move as fast as they do. The Smartphone powers the consumer’s pace today, and with the world at their fingertips, they expect information quickly and transparently. With the plethora of choices that the average Google search provides, they have a zero tolerance for those solutions that don’t support the pace at which they want to move.
For those who become the lucky recipients of their click-to-call, you’d better be prepared to deliver…or suffer the consequences. The caller’s expectation is the same as the caller’s search expectation; information quickly and transparently. Dealers are becoming acutely aware of this more and more today, as much of yesterday’s showroom traffic now comes to them in the form of a phone call.