August 2010
Anthony Gomez
Capital Honda

In most dealerships the phone is the primary method of customer contact during and after the sale. Most dealers will readily admit that their phones are not handled the way they would like, but they don’t know exactly what is happening when customers call. Not Anthony Gomez, Managing Partner of Capital Honda, who monitors every call that comes
into his dealership and follows up with mishandled customers within minutes when calls go wrong.