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It is a well known fact that dealerships spend a lot of money on advertising to generate leads and make the phone ring. Too often, however, dealership representatives who answer the phone, regardless of department, mishandle customers and not only lose deals for today, but potentially lose customers for life, not to mention jeopardize their reputation. While dealerships have come a long way with tracking advertising sources by attaching trackable toll-free 800 numbers to each ad to determine which mediums are generating the best customer response, dealers still are not doing enough to monitor and verify how calls are being handled by their own staff or how effectively they are converting calls into profitable customers.
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How did the same dealership with the same brand in the same location increase their sales from only 30 cars a month to nearly 300 cars per month in only a half year’s time during the recession? Teddy Nissan, formerly Cox Nissan, was purchased in August 2009 by Ted Bessen, formerly a partner of Potamkin Automotive Group, and Steve Risso, an automotive veteran who ran multiple stores and NADA 20 groups. This story explains how these 2 guys bought and paid for the cost of the entire dealership within 9 months of reopening a closed point and creating close to 100 new jobs for the local economy in a economically challenged environment.
Hendrick Lexus implemented new marketing strategies across multiple mediums that improved their sales and service profitability and positively affected all their profit centers, while reducing their overall costs per sale. This flagship Lexus dealership opened its doors in 1989 and has become the #1 luxury retailer for the Hendrick Automotive Group, the largest privately owned group in the country. Located in Charlotte, NC, Hendrick Lexus has grown into a national leader for Lexus in numerous categories and currently ranks as the #1 volume dealership in the Carolinas. In addition, they are the only dealer in the country to win back-to-back awards as the #1 Certified Pre-Owned Lexus dealer in the nation.
August 2010 Anthony Gomez Capital Honda In most dealerships the phone is the primary method of customer contact during and after the sale. Most dealers will readily admit that their phones are not handled the way they would like, but they don’t know exactly what is happening when customers call. Not Anthony Gomez, Managing Partner of Capital Honda, who monitors every call that comes into his dealership and follows up with mishandled customers within minutes when calls go wrong.
Dealer Magazine November 2010 How they reached #9 in the Country in Only 12 Months Founded just over a year ago by automotive executive Mike Saporito and 5-time Pro-Bowl linebacker Jessie Armstead, Hamilton Honda is one of the fastest growing Honda dealerships on the East Coast. Hamilton jumped into the top 10 of Honda retailers in the nation in only 12 months.
December 2010 Over 600% Increase in Repair Orders Written Hamilton Honda opened its doors in May 2009 and never looked back. Within 12 months Hamilton landed a coveted spot among the Nation’s top 10 Honda retailers. Founded by automotive executive Mike Saporito, a 24-year veteran of the automotive industry, and Jessie Armstead, a 5-time Pro-Bowl linebacker, Hamilton Honda is one of the fastest growing Honda dealerships on the East Coast.
December 2010 Hendrick Lexus implements new marketing strategies that improve their sales & service profitability while reducing their overall cost per sale. Hendrick Lexus is a flagship Lexus dealership and has become a luxury leading retailer for the Hendrick Automotive Group, one of the largest privately owned groups in the country. Located in Charlotte, NC, Hendrick Lexus has grown into a national leader for Lexus in numerous categories and currently ranks as the #1 volume dealership in the Carolinas, and is among the top Lexus dealerships in Certified Pre-Owned category for Lexus Nationally.
By Cliff Banks
“The accuracy of the reports gives us the confidence to take quick action to save opportunities and correct process issues,” said Jack Jackintelle, Rick Case Automotive. Today the phone is the primary method of initial contact, subsequent contacts, and post purchase experience for every department in the dealership. Most dealers have 800 Trackable Phone Lines that track ad sources and allow them to listen to the calls, but no one has the time to listen to every call. CallRevu is a company that listens and reports on all dealership calls, and gives their dealers all the 800 call tracking numbers they need for free.
CALLREVUToday the phone is the primary method of initial contact, subsequent contacts, and post purchase experience for every department in the dealership. Most dealers have 800 Trackable Phone Lines that track ad sources and allow them to listen to the calls, but no one has the time to listen to every call. CallRevu is a company that listens and reports on all dealership calls, and gives their dealers all the 800 call tracking numbers they need for free.