Weekly Roundup 2/15 – 2/21
This week, we examine the market effectiveness of green versus economical. Kelley Blue book publishes its list of family friendly cars—and you’ll be surprised by the results! And then Toyota produces an EV with Tesla parts, but is it confined to the state of California? Let’s find out!
Wards Auto: A Ford dealer dedicates a showroom to alternative fuel vehicles, turning away from Mustangs. Which begs the question: are green cars the future or a fad? While manufacturers seem to have no shortage of green and alternative fuel models, some communities simply don’t respond. One marketing expert claims that green marketing is ‘a feel-good strategy’, unlikely to make buyers choose one car over another. Instead, fuel economy and lower operating costs sell cars: “lead with the wallet, follow with the heart.”