From a couple of dealership employees listening to calls in a basement to the shiny office building we now call home in Timonium, it’s safe to say we have come a long way. What began as a way to determine the effectiveness of a dealership's mailer has transformed into the data-rich interfaces supported by machine learning that help dealerships drive higher sales.
The day web marketing was born, so too was optimizing for it. The recent trend from desktop search to mobile search has driven a rise in phone calls and with that increase in calls has come the attention to offline conversions, specifically appointments set on phone calls created by paid search campaigns. Leading dealer groups like Asbury are shifting their attention within Google Analytics from clicks to calls. “The data contained in the call recording tells us why the customer searched on the keyword phrase they submitted. Previous to harnessing this data we were limited to only what they were searching” says Miran Maric, Vice President, Chief Marketing Officer, Asbury Auto Group. CallRevu helps its clients shift their digital strategy off of what car owners are searching for to why car owners are searching. This shift is changing search strategy. And the timing could not make this shift more relevant.
Time is the new currency with today’s consumer. They want you to move as fast as they do. The Smartphone powers the consumer’s pace today, and with the world at their fingertips, they expect information quickly and transparently. With the plethora of choices that the average Google search provides, they have a zero tolerance for those solutions that don’t support the pace at which they want to move.
For those who become the lucky recipients of their click-to-call, you’d better be prepared to deliver…or suffer the consequences. The caller’s expectation is the same as the caller’s search expectation; information quickly and transparently. Dealers are becoming acutely aware of this more and more today, as much of yesterday’s showroom traffic now comes to them in the form of a phone call.
CallRevu believes that workplace training doesn’t have to be boring for employees, a time-burden for managers, and a budget concern for organizations.
Single-concept learning is a paradigm shift for training and developing people. The classic corporate training model emphasizes efficiency; it assembles a large group of people and teaches them multiple learning concepts at once.
How do you know when it’s time to look for a partner who can assist with call center support? Start here to assess four key metrics to see if your dealership could benefit from partnering with an outbound call center.
CallRevu is very excited to have been awarded the 2016 Dealer Marketing Magazine Technology Leadership Award for Call Tracking. Congratulations to fellow award winners and thank you to the dealers that recognized us with this prestigious honor!
One Login, One System = No Problem
In this fast-paced world, the more simple something is, the more desirable. What seems like the littlest things, that 10 years ago we never would have noticed, drive us insane to the point where we want to pull our hair out or punch our computer screens if it gives us anything more than a one-second hold time.
Baltimore, MD May 11, 2016 - CallRevu, automotive’s top performing call monitoring solution, announced the recent addition of Tony Gomez to the company’s executive team to continue to meet the needs of the growing workforce and expanding dealer partner demand. Tony brings a wealth of knowledge to the company with 27 years of automotive experience. Tony’s accomplishments include his service in the United States Marine Corps, fulfilling the roles of General Manager and Dealer Principal for an automotive group, acting as a Senior Automotive Consultant, and operating as a Platform President. Tony’s new role as C.O.O. will focus on maintaining CallRevu’s renown customer service standards and its culture of customer advocacy.
Baltimore, MD - March 11, 2016 - Automotive’s top performing phone management company is giving away phone reviews, Apple Watches, and Vegas survival kits at the National Automobile Dealers Association (NADA) convention March 31st – April 3rd 2016.